Celvana – Brand Identity

Celvana is a premium red light therapy brand launching in the US. The market is split between a few expensive brands and hundreds of identical, unbranded panels, so the identity had to make a research-driven buyer trust Celvana as a real company, without looking cold and medical.

A calm, geometric wordmark with a symbol made of points of light.

Built on an 8 × 8 grid: circles cut into halves, like LEDs switching on across a panel.

Charcoal, white and one warm gold, instead of the clinical blue or loud red the category usually reaches for.

PP Neue Montreal for headlines, DM Sans for text, Inter for technical specs.

The symbol geometry grows into a family of patterns for packaging, product and print.

Delivered as brand guidelines with logo files, colours, type, patterns and usage rules.

On the XT1500 panel: perforation on the front, the pattern and logotype on the sides.

Logotype engraved into the housing.

The perforation, lit from inside.

The die-cut pattern.

The XT1500 packaging is shown in a separate project