Vinted Iconography System

Vinted - Iconography System Vinted is the largest unicorn in Lithuania and Europe’s leading second-hand fashion marketplace. Founded in Vilnius in 2008, the platform has grown into a community of more than 65 million members across 21 countries, with over 2,000 employees working from offices in Vilnius, Berlin, Amsterdam, and Paris. The Vinted design team commissioned me to help create and scale their product icon library in line with the brand’s defined style. Collaborating closely with the internal design team, I contributed to building an extensive, consistent, and flexible icon family that works seamlessly across mobile and web while reflecting Vinted’s clean and user-friendly visual language. Goal: Develop a cohesive, scalable icon system that unifies Vinted’s visual language across products, platforms, and international markets.

Icon designer: Nikas Geisleris Design direction: Rokas Šmigelskas, Petras Navickas Product design: Mantas Sutkus UI Design system: Agne Čapaitė, Žilvinas Mačiulis

Derived from the Vinted wordmark: Building on the style already defined by the Vinted design team, the new iconography system extends the brand’s most recognisable asset - the Vinted logo, which represents friendliness, flow, and a human touch. The icons live in harmony with other visual elements, creating a cohesive and consistent design system.

Style building principles: Icons are designed with a focus on simplicity, clarity, and consistency, reflecting the brand's visual language. 

The design process starts with basic geometric shapes as the foundation, which are then carefully refined through rounded corners and subtle details. This attention to precision and balance ensures that each icon is not only functional but also visually cohesive, making for a polished and unified set of assets.