GRMR Digital Grammar Assistant

GRMR - Brand Identity for a Digital Grammar Assistant Role: Brand Identity Description GRMR is a modern digital tool designed to help children and students improve their grammar skills through interactive and engaging learning experiences.

As the designer, my goal was to create a flexible and recognizable brand identity-one that balances friendliness with clarity, supporting users of all ages without feeling overly educational or corporate.

The identity system was built to perform seamlessly across multiple touchpoints: from plugins integrated into platforms like Gmail or Google Drive, to standalone educational apps and writing tools. The branding is intentionally unobtrusive yet distinctive-enhancing the learning experience without ever distracting from it.

Every element, from subtle UI details to micro-interactions, was designed to promote clarity, focus, and confidence. The visual language remains minimal yet friendly, ensuring consistency and trust wherever GRMR appears-whether inside an email interface, a document editor, or an educational environment.

The logo mark is built from two simple elements - the letter g and a closing parenthesis ‘)’ - merging to form a smiling face. This symbol represents communication, friendliness, and the joy of learning - turning grammar into something personal and engaging.

The smile symbol also works as a subtle mascot, a companion that guides users through grammar corrections and learning moments with a positive attitude.

A cohesive identity system that humanizes grammar learning, supports focus and understanding, and builds trust through structure and empathy.