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Proper Form — Social Media Branding System
A flexible social media system created for Proper Form as part of the wider brand identity.
The template system was designed to adapt across different post formats, banners and platforms while maintaining a consistent visual language.
Rather than repeating one rigid layout, the system gives the brand room to vary composition, imagery and content while remaining clearly recognizable.
Created by Lepisov Branding in collaboration with Creative Mints.
Logo design: Ilya Gorchanyuk
Creative direction: Dmitry Lepisov
Brand identity + social system: Lepisov Branding × Creative Mints
This is how a social system should work: strong enough rules that the brand reads at thumbnail size, loose enough that the feed never looks copy-pasted. Do you hand clients a Figma kit for this, or build it in something their team edits themselves?
Running the round mark on an X header mockup, Follow button and all, is a fair test for a social system. It still reads clearly on that dark background.
Love how systematic this is! Creating a flexible system that adapts across all formats while keeping the visual language consistent is the real challenge in branding. You nailed it — super clean and scalable!
Incredible work.
Nice work
That balance between flexibility and recognition is what makes a branding system work so well across platforms.
The photos change from post to post but the purple gradient and type still tie it together. Nice balance of loose and consistent.
Always wonderful branding
cool work
Love this layout. Good job.
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Same brand. Same palette. Two completely different proposals for a real estate developer.
A: An isotype built from blocks. Geometric, precise, the language of construction. It says we build.
B: Custom lettering with movement. Warmer, more editorial. It says we build places you’d want to live in.
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My vote is B, Milagros. Custom lettering with movement has real editorial warmth, which suits a developer selling places people actually want to live in.
VÉLLE - Minimal Luxury Fashion Brand Identity
A conceptual fashion brand built on quiet luxury and timeless essentials.
What I did:
→ Logo Design (Primary + Secondary)
→ Brand Identity & Color System
→ Product Mockups (T-Shirt, Cap, Tote Bag)
Concept: Less is more. Clean serif typography with subtle accent for premium feel.
Palette: Beige #E8DDD0 / Black #0A0A0A
Full case study on Behance: behance.net/gallery/257321557
Open for freelance projects - DM for fashion branding.
love the minimal direction on this. VÉLLE feels expensive but not loud, the tote and cap mockups are so good
Exploring hero sections for Nation e-commerce
Loving the direction
Solid layout, Miguel! The contrast between the clean typography and those interactive bento-style cards is crisp. Building this layout with smooth CSS grid transitions or GSAP pin scrolling would make the UX feel incredibly interactive.