Chiara Alduini
Creative Director | Brand Identity & Visual Systems
The Data Merchant
What if the most valuable commodity of our time replaced the most valuable commodity of theirs?
Inspired by Ralph Earl’s portrait of Elijah Boardman, an 18th-century American textile merchant, I reimagined him as a contemporary Data Merchant.
The fabrics surrounding Boardman become server racks. His textile shop becomes a data center. The merchant remains — only the commodity has changed.
Built and explored in FLORA.
Original artwork: The Metropolitan Museum of Art — Elijah Boardman (https://www.metmuseum.org/it/art/collection/search/10830?utm_source=chatgpt.com)
#FLORAMuseum
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Human by Design — Tea Pâtisserie & Flower House 🥐🌸
For the Envato Challenge, I created a romantic French pâtisserie and flower house brand inspired by the dreamy, pastel world of Sofia Coppola’s Marie Antoinette.
Using Envato as my creative toolkit, I developed the full brand experience: logo direction, typography, visual identity, mockups, graphic elements, floral assets, textures, stock imagery, video elements and music. I also used Envato AI to explore and generate the initial visual concepts.
Human by Design moment:
AI helped me generate possibilities, but the first outputs felt too perfect and lacked warmth. I made the creative decision to refine them by layering textures, adjusting compositions, selecting the right details and introducing imperfections to create a more tactile, handcrafted feeling.
The final result is not just AI-generated imagery — it is a brand shaped through human taste, intuition and design choices.
AI helped me generate possibilities.
Human judgment turned them into a brand.
Created with Envato Elements + AI
Envato Elements used:
Fonts | Graphics | Floral Assets | Textures | Mockups | Photos | Video Templates | Stock Video | Music
#envatochallenge #HumanByDesign #Envato
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Project Update: Behind the Scenes Go behind the scenes and see how I created a logo, complete brand identity, and promotional video using only Envato assets.
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Human by Design — Final Update
A final update on my Envato Challenge submission: a new video for my Tea Pâtisserie & Flower House brand, and the two "Human by Design" moments behind it.
Texture & warmth: (AI-generated face on the left, my edit on the right) The AI output was clean — too clean. Too smooth, too "perfect," missing the warmth I wanted for a romantic, handcrafted brand. So I stepped in: warmer lighting, added texture and grain, turning a polished AI output into something tactile and human-made.
The eyes don't lie: (two robotic AI takes vs. the final expression) For this new video, character consistency was flawless — but the gaze wasn't. Every take had that flat, robotic stare no amount of polish can fix. I kept rewriting the prompt, take after take, trying to guide the AI toward an expression that felt alive rather than rendered — until I got one where the gaze finally felt real.
AI can nail the character. It takes a human eye to know when it's not looking back.
Want to see the full project? Head to my profile — you'll find the complete brand identity video (logo, full brand explanation) and the behind-the-scenes video too.
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