Chiara Alduini - AI Visual Design | ContraWork by Chiara Alduini
Chiara Alduini

Chiara Alduini

Creative Director | Brand Identity & Visual Systems

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Followed by Faarid Q, Erika C, and Sian V

Brescia, Italy

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Brescia, Italy

Human by Design — Tea Pâtisserie & Flower House 🥐🌸 For the Envato Challenge, I created a romantic French pâtisserie and flower house brand inspired by the dreamy, pastel world of Sofia Coppola’s Marie Antoinette. Using Envato as my creative toolkit, I developed the full brand experience: logo direction, typography, visual identity, mockups, graphic elements, floral assets, textures, stock imagery, video elements and music. I also used Envato AI to explore and generate the initial visual concepts. Human by Design moment: AI helped me generate possibilities, but the first outputs felt too perfect and lacked warmth. I made the creative decision to refine them by layering textures, adjusting compositions, selecting the right details and introducing imperfections to create a more tactile, handcrafted feeling. The final result is not just AI-generated imagery — it is a brand shaped through human taste, intuition and design choices. AI helped me generate possibilities. Human judgment turned them into a brand. Created with Envato Elements + AI Envato Elements used: Fonts | Graphics | Floral Assets | Textures | Mockups | Photos | Video Templates | Stock Video | Music #envatochallenge #HumanByDesign #Envato
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Project Update: Behind the Scenes Go behind the scenes and see how I created a logo, complete brand identity, and promotional video using only Envato assets.
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Human by Design — Final Update A final update on my Envato Challenge submission: a new video for my Tea Pâtisserie & Flower House brand, and the two "Human by Design" moments behind it. Texture & warmth: (AI-generated face on the left, my edit on the right) The AI output was clean — too clean. Too smooth, too "perfect," missing the warmth I wanted for a romantic, handcrafted brand. So I stepped in: warmer lighting, added texture and grain, turning a polished AI output into something tactile and human-made. The eyes don't lie: (two robotic AI takes vs. the final expression) For this new video, character consistency was flawless — but the gaze wasn't. Every take had that flat, robotic stare no amount of polish can fix. I kept rewriting the prompt, take after take, trying to guide the AI toward an expression that felt alive rather than rendered — until I got one where the gaze finally felt real. AI can nail the character. It takes a human eye to know when it's not looking back. Want to see the full project? Head to my profile — you'll find the complete brand identity video (logo, full brand explanation) and the behind-the-scenes video too.
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VANITAS 🖤 For the #SquarespaceChallenge I built Vanitas — a jewelry brand for men who love excess and refuse to blend in. Built with Squarespace's Finish Layer: pulsing animations, custom transforms, and a hand-picked custom font. https://chicken-prism-2d8d.squarespace.com/ password: veritas Made with Squarespace + Midjourney + CapCut @squarespace #Squarespacechallenge
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