Chiara Alduini
Creative Director · Brand Systems · Editorial · Illustration
New to Contra
Chiara is ready for their next project!
CapCut reimagined as a Tokyo streetwear brand, Born to Cut 😉 A complete brand identity inspired by 1980s Japanese advertising: bold yellow, navy blue, and red. Logo, campaign posters, packaging, and merchandise. Built with CapCut Design Studio
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Educational Visual Identity & Storytelling System for “Discover Petra with Ahmad”
Project Overview
Educational and cultural storytelling system developed for “Discover Petra with Ahmad”, a bilingual learning experience designed to make the heritage of Petra accessible to younger audiences through narrative, illustration, and interactive formats.
The project combines cultural strategy, educational design, and visual storytelling to translate complex heritage content into an engaging and intuitive learning experience. It was developed in close collaboration with a non-profit organization operating within a UNESCO context.
Scope
Creative Direction · Cultural Strategy · Narrative Design · Art Direction · Character Design · Educational Book Design (Arabic/English) · Museum & Educational Collateral · Interactive Learning Experience
Client SELA (Jordan)
Sela is a non-profit organization founded in 2015 by members of local communities living around the UNESCO World Heritage site of Petra. Its mission is to actively involve Jordanian communities in the protection, interpretation, and sustainable preservation of their cultural heritage.
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Vincenzo Capirola High School — Logo & Brand Identity
Logo and visual identity for Istituto Superiore Vincenzo Capirola, Leno (Brescia). The pictogram draws from the stylophorous lions of the local Leno Abbey — ancient stone guardians whose distinctive diamond-wave manes became the geometric core of the mark. The system includes logo, colour palette (institutional navy and academic yellow), stationery, wayfinding icon system for three academic programmes, and signage. Full identity from concept to physical application.
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Italy–Jordan 75 Years · Italian Embassy Amman
Complete visual identity for the 75th anniversary of diplomatic relations between Italy and Jordan, commissioned directly by the Italian Embassy in Amman. Scope: custom logo design, bilingual brand guidelines (Italian/Arabic), exhibition design at the Jordan National Gallery of Fine Arts, and full collateral — rollup banners, billboard posters, official invitation, and brochure. A diplomatic identity built to carry institutional weight across two countries, two scripts, and three languages.
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Illustrated Maps — C'est La Classe!
Illustrated maps designed for C'est La Classe!, a French language course book published by Loescher Editore — one of Italy's oldest educational publishers, founded in 1861. The project required translating complex geographic and cultural data into clear, engaging visual systems suited for secondary school students. The series includes five maps covering Paris, France, francophone countries, festivals, and French cultural stereotypes — each built in Adobe Illustrator using a consistent flat illustration language with custom-drawn icons, warm cartographic tones, and a red and navy palette referencing the French tricolore.
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Linea Calì Calendar 2023
13 collage illustrations for the annual calendar of Linea Calì, an Italian manufacturer of architectural hardware. Each piece explores the cultural, historical, and symbolic identity of a country where the brand is present — with the handle always at the centre: not decoration, but threshold. Deep iconographic research, layered digital collage, and a consistent visual language across the entire series.
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