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The client is Encontro Atípico, a wonderful initiative started by Luana Alves, a psychologist from Brazil. It’s all about providing in-person gatherings in various spaces where neurodivergent and neurotypical young adults can come together, make friends, and enjoy fun conversations and games in a safe setting. The focus is on young adults who are exploring their identities, and the aim was never to create a space that feels exclusive or labels anyone, but rather a welcoming place where different ways of being in the world can connect on equal footing. However, the old brand didn’t quite capture what the initiative had evolved into; it felt outdated and didn’t reflect the true essence of the mission. This inspired Luana to pursue a complete rebranding, which was completed in December 2025.
Awesome work!
thank you! <3
Thayline, outstanding work
Thank you Salman!!
Encontro Atipico sounds like the kind of project that matters well beyond the portfolio piece. How involved was Luana in shaping the visual direction, or did she give you a lot of creative room?
She gave me a lot of creative freedom! She put her full trust in my idea to explore different compositions, her main goal was to feature that specific shade of green because she absolutely loved it. I was already familiar with the project, which made developing it even more fun! :))
That one shade of green becoming a client non-negotiable is such a real dynamic, they fall in love with one detail and the rest of the system ends up built around protecting it. When you say you were already familiar with the project, were you connected to this community before...
Great work! Love the font choice.
Thank you José! I love too, so cool!!
Cool
This design communicates the brand’s value instantly. Strong brand presence!
😊
So Clean, Loved it 🙌
Upgrading a brand identity to match the true growth of an initiative is always such a rewarding milestone. Beautiful work bringing Luana’s vision for Encontro Atípico to life with a fresh visual direction!
Thank you very much, Abdul Haseeb! It was truly a very rewarding process. I'm glad you liked it
good work here !
Absolutely fantastic execution! There’s a clear sense of strategy behind the aesthetics, and every element feels carefully placed for a reason. A very thoughtful and professional piece of work.
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