The client is Encontro Atípico, a wonderful initiative started by Luana Alves, a psychologist from Brazil. It’s all about providing in-person gatherings in various spaces where neurodivergent and neurotypical young adults can come together, make friends, and enjoy fun conversations and games in a safe setting. The focus is on young adults who are exploring their identities, and the aim was never to create a space that feels exclusive or labels anyone, but rather a welcoming place where different ways of being in the world can connect on equal footing. However, the old brand didn’t quite capture what the initiative had evolved into; it felt outdated and didn’t reflect the true essence of the mission. This inspired Luana to pursue a complete rebranding, which was completed in December 2025.