Visual identity work done for Luigi's Pizza, a traditional Italian pizzeria located in the United...Visual identity work done for Luigi's Pizza, a traditional Italian pizzeria located in the United...
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Visual identity work done for Luigi's Pizza, a traditional Italian pizzeria located in the United States. Creation of the logo and other graphic materials such as boxes, t-shirts, and stickers.
Pizzeria branding is so much fun once physical goods enter the picture, boxes and shirts and stickers mean the whole system actually gets touched and worn, not just looked at on a screen. Did the logo come first and everything else followed from it, or did you design the full set together from the start?
It’s really fun, Maty! This was a simpler project I worked on. I developed the logo first and then created the applications across the different materials. I have other projects where I developed the visual identity across a wider range of materials as well.
A logo is one thing. Giving it a whole personality is another. 👀
I picked a few of my branding projects to show what happens beyond the logo.
First, the logo on its own. Then, the full visual identity: colours, typography, graphic elements, patterns, packaging, and all the little details that make each brand feel like itself.
Because I don't want a logo to just look good sitting on a presentation slide. I want to see what it can become when it gets out into the real world.
Every project has a different story, personality, and visual direction. And that's probably my favourite part of brand design: figuring out how to turn one initial idea into a whole visual language.
Swipe through and meet the logos, then their bigger personalities. ;)
A logo is the starting point. The fun really begins after that.