Thayline Vargas
Creative Director & Brand Designer
Ready for work
Thayline is ready for their next project!
The client is Encontro Atípico, a wonderful initiative started by Luana Alves, a psychologist from Brazil. It’s all about providing in-person gatherings in various spaces where neurodivergent and neurotypical young adults can come together, make friends, and enjoy fun conversations and games in a safe setting. The focus is on young adults who are exploring their identities, and the aim was never to create a space that feels exclusive or labels anyone, but rather a welcoming place where different ways of being in the world can connect on equal footing. However, the old brand didn’t quite capture what the initiative had evolved into; it felt outdated and didn’t reflect the true essence of the mission. This inspired Luana to pursue a complete rebranding, which was completed in December 2025.
0
0
Maxinne Dias is a sommelier with international training and experience in various wine markets, and she’s busy building her personal brand with a unique identity in June 2026. Hailing from Brazil, particularly from Minas Gerais, she now calls Portugal home, creating a brand that connects two worlds: the technical know-how of someone who explores the top international wine hubs and the heartfelt ties to her roots. The brand’s message is simple: discover, experience, share.
It was created to connect wine with a new generation, focusing more on experiences and discoveries rather than strict rules. This approach intentionally moves away from the traditionally formal and intimidating vibe of the wine world. The main challenge was to visually express this idea while keeping the natural elegance of the topic, crafting a brand that resonates with a younger crowd without feeling shallow, and also appeals to a more seasoned and global audience without coming off as pretentious.
0
0
Jung came to life as an e-commerce platform for pet products, aiming to create a shopping experience that's more personal, loving, and connected. It’s all about building a stronger bond between pet owners and their furry friends. This project was inspired by the idea that the pet market is about so much more than just selling products; it includes care, daily routines, love, and those special moments we share.
The pet segment showcases a lot of brands that have similar looks, often using straightforward elements like paw prints, bones, and clear images of dogs and cats. The tricky part was to create a unique style that stands out and gets noticed without sticking to the same crowded visual trends.
The aim was to create an identity that highlighted the significance of those little, everyday acts of kindness. Every decision made by the owner, whether it’s a toy, an accessory, or some food, shows a way to express love and care for the pet's happiness.
The project had to find a way to balance different views: being friendly without coming off as immature, enjoyable without sacrificing professionalism, and imaginative without losing a sense of trust. One of the biggest hurdles was capturing the emotional link between people and their pets in a clear visual style. It was important for the identity to reflect not just the animals themselves, but also the special bond formed through their lives together.
The strategy came from the thought that pets play a bigger role in families than ever before. They aren’t just seen as pets anymore; they’ve become a part of daily life, cherished memories, and the emotional journeys of their owners. The brand aimed to shift away from just selling things, focusing instead on building a more personal connection. The idea was for people to feel a sense of closeness and relate to the brand even before discovering the products available.
Another key aspect was creating an identity that could grow. Since the business had the chance to broaden its reach in the pet industry, the visual style had to be adaptable enough to include new products, services, and experiences.
1
0
What you think about it? :)
0
0