Encontro Atípico creates a safe, sensitive, and welcoming space for neurotypical and neurodivergent young adults to share experiences, listen, and be heard. The rebrand needed to make that care visible through an identity that felt human, respectful, and contemporary.

The logo was designed to express the brand’s mission through a balanced, thoughtful composition. Its typography radiates gentleness and warmth, while the symbol brings together 2 central ideas: a human figure holding a puzzle piece.

The puzzle piece is a widely recognised symbol of neurodivergence. Here, it is not used as a label. It represents a place in the world where each person has a unique place and where different parts of life can come together through shared experience.

The gesture of offering the piece speaks to connection, sharing, and acceptance, all core values of Encontro Atípico. The concept evolved from Luana’s original idea and was refined through research into relevant archetypes and traits.

Luana shared that the rebranding went beyond her expectations. That response mattered because the previous identity did not fully communicate the proposal’s essence.

The new system does more than refresh the look. It addresses the central challenge: giving visual form to the care, attention, and sense of belonging that have always shaped each in-person gathering. It gives Encontro Atípico a clear, cohesive voice as recognition of neurodiversity continues to grow in Brazil.

The visual communication system was created to support the initiative across its materials and ongoing community communication.

Industry: Community and Nonprofit Scope: Brand Identity, Art Direction, Visual Communication System Completed: December 2025

Design and art direction: Thayline Vargas Client: Luana Alves, Encontro Atípico Market data source: IBGE, 2022 Demographic Census, Individuals with Autism (2025)