Top 1% of creatives on Contra with a 195 score š What I'm most excited about is who's showing up because of it: new clients, designers, new conversations, projects I wouldn't have found on my own. Grateful, and ready for more.
Woke up excited! š Contra just featured two of my projects, one in Standout Projects, one in Brand Design.
Wasn't expecting to open the app to that. Grateful, and it's a good reminder to keep showing up for your own work even when you don't know who's watching it.
Huge congrats, Kai! Top 1% with 230 pts is massive super inspiring for freelance designers like us just starting out. Whatās the one thing that helped you boost your discovery score the most?
ā GroundWork ā Good Coffee, Higher Energy.
šØ Brand Identity Ā· š± UI/UX Ā· š¦ Packaging
A modern coffee brand built around energy, creativity, and momentum. ā”
š” The Idea
I wanted to create a coffee brand that feels as energetic as the first cup of the day.
šØ Visual Direction
š¤ Charcoal ā premium foundation
š Electric Violet ā creativity
š Neon Lime ā energy & freshness
š± Digital Experience
A clean mobile ordering experience designed to make getting coffee simple, fast, and engaging.
ā Brand Experience
I extended the identity across cups, caps, totes, packaging, and storefronts ā creating one consistent visual system.
⨠The Result
A bold coffee identity that connects digital + physical experiences under one idea:
Good Coffee, Higher Energy. ā”
Whatās your first impression of GroundWork? šā