These are two vertical story-driven ads for Instant Hydration, a raspberry electrolyte drink mix with zero sugar. Each ad follows the same 3D-animated character through a relatable problem: the afternoon slump, poor sleep and low energy she blamed on everything else. Then she starts her own Day 1 experiment. A glowing crystal-body visualization shows how the electrolytes work, and her routine shifts until she's glowing. Both ads end on a cinematic product shot and a 50% OFF offer. The two versions test different hooks and narration on the same story, so the brand can see which one performs better on paid social. What I did: -Edited the story and paced it for 9:16 vertical -Created and animated the AI-generated 3D character scenes -Added word-by-word kinetic captions for viewers watching on mute -Designed the product hero shots and the offer end card -Did the sound design and synced it to the voiceover Format: 9:16 · about 70 seconds each · Instagram Reels, TikTok and Facebook

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I made three square motion ads for instaheadshots, an AI headshot app. Each one tests a different hook to stop the scroll. Deadline pressure: Your CV is ready, the deadline is tomorrow, and you still have no professional photo. A ticking clock builds the tension, then the app delivers polished headshots in minutes. Product launch: A quick introduction with one clear message: casual photos go in and professional headshots come out. It ends on a "Preview Your Headshots Free" call to action. Social proof: Animated profile cards and notification pings show person after person updating their picture. It makes instaheadshots feel like the tool everyone is already using. All three use kinetic typography, UI-style animation and the brand's green palette. Each grabs attention in the first second and lands on a clear call to action, built for Instagram, LinkedIn and paid social.

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Precision, Pacing, and Storytelling. I recently had the privilege of handling the video editing for the Zoho Podcast. Working with a brand that values seamless user experiences made me want to bring that same level of flow to their visual content. Grateful for the trust the team placed in my creative process!

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NSU Startups Next Logo Animation

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Zulker Naeen Hamim

Animation Video Editor & Creative Visual Designer