Md Suman Ali
Brand Strategist & Identity Designer for Property Developers
New to Contra
Md Suman is ready for their next project!
Aurelian Properties, Brand Identity Design
Aurelian Properties is a luxury residential concept designed for Canary Wharf, London. The goal was to create a refined brand identity that reflects modern architecture, timeless design, and the confidence of an asset-grade property.
Inspired by clean architectural forms, the identity combines a minimalist logo, elegant typography, and a premium visual system that carries seamlessly across print, digital, and environmental applications. Every element was designed to position Aurelian as more than a residence—it's a brand built around quality, precision, and long-term value.
Services: Brand Strategy, Brand Identity, Logo Design, Visual Identity, Brand Guidelines, Marketing Collateral, UI/UX Design, Website Design
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LaVeris Residences, Brand Design
LaVeris Residences is a luxury residential concept created for Canary Wharf, London. The objective was to build a premium brand that feels refined, timeless, and trustworthy while speaking to buyers who value architectural quality and long-term investment.
The identity is built around a custom LV monogram inspired by modern architecture, combining clean geometry with understated elegance. Alongside the visual identity, I developed a complete branding system across print, digital, and marketing materials to create a consistent experience at every touchpoint.
Services: Brand Strategy, Brand Identity, Logo Design, Visual Identity, Marketing Collateral, UI/UX Design, Website Design, Brand Guidelines.
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BELGR, Brand Identity for a Modern Property Developer!
BELGR is a modern property brand built around a simple idea: Homes built with love. The goal was to create a premium identity that balances contemporary design with a genuine sense of community, trust, and belonging.
The Challenge
BELGR needed a distinctive identity that would stand out in a competitive property market while feeling warm, approachable, and premium. The brand had to appeal to homebuyers by communicating quality, connection, and long-term value instead of focusing solely on construction.
The Solution
We developed a complete brand identity centered around a custom symbol created from four abstract B letterforms. Together, they represent connection and community, while the star-shaped negative space at the center symbolizes quality, excellence, and premium living.
The visual system combines clean typography, refined colors, and thoughtful applications to create a brand that feels modern, memorable, and built to grow.
My Role
I led the project from strategy to final delivery, creating a cohesive visual identity that reflects BELGR's values while ensuring consistency across both print and digital applications.
Brand Highlights
→ Custom logo inspired by four interconnected B letterforms
→ Symbol representing community, connection, and premium living
→ Modern and timeless visual identity
→ Consistent branding across stationery, signage, social media, and marketing materials
→ Built to support long-term brand recognition
Outcome
BELGR now has a distinctive and scalable brand identity that reflects its vision of creating homes people are proud to live in. Every touchpoint works together to present a premium, trustworthy, and memorable property brand.
Brand Strategy | Brand Identity | Logo Design | Creative Direction | Brand Guidelines | Visual Identity | Typography
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Summex Roofing, Brand Identity, Website & Digital Experience!
Summex Roofing is a Texas-based roofing company built on quality, trust, and craftsmanship. I partnered with the team to create a complete brand experience, from strategy and visual identity to UI/UX design and WordPress development, ensuring every customer touchpoint feels consistent and professional.
Summex needed more than a new logo. They wanted a brand that would inspire confidence, stand out in a competitive roofing market, and provide a seamless experience both online and offline. The challenge was to create a consistent identity that reflected the company's values across every customer touchpoint.
Starting with brand strategy, I developed a complete visual identity that communicates trust, durability, and professionalism. I then translated that identity into a clean, user-focused website, designing the interface and developing it in WordPress to ensure a consistent experience from first impression to customer inquiry.
I led the project from concept to launch, creating a cohesive brand system and transforming it into a fully functional WordPress website. This ensured that every interaction with the brand, whether online or offline, reflected the same level of quality and professionalism.
The final outcome is a cohesive brand ecosystem that positions Summex Roofing as a modern, trustworthy roofing company. From the logo and printed materials to the website and digital experience, every element works together to build credibility and create a strong first impression.
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