Md Suman Ali
Brand Strategist & Identity Designer for Property Developers
MODUS — Brand Identity for a Contemporary Architecture Studio.
How do you build an identity that feels as considered as the spaces it represents?
That was the starting point for MODUS, a contemporary architecture studio focused on creating purposeful spaces for modern life.
The brand itself is built around the same principles MODUS brings to architecture: form, function, precision, and human experience.
I wanted the identity to feel architectural without falling into the usual clichés.
The symbol uses simple geometric forms to create a distinctive M, giving the brand a sense of structure, movement, and progression. From there, the visual language expands through bold typography, generous layouts, architectural imagery, and a confident orange and violet palette.
The result is a system designed to work across everything from stationery and digital experiences to social media and environmental applications.
At the heart of the identity is one simple idea:
The Method of Modern Living.
MODUS is about more than how a space looks. It’s about thoughtful planning, architectural precision, and creating spaces that feel intentional and timeless.
I'd love to hear what you think.
1
3
93
Rejected, but not forgotten. 👀
This was an unused identity direction created during our exploration for XNOMAD.
Bold symbol.
Strong movement.
Simple application.
It didn’t become the final identity, but that doesn’t mean the idea has to disappear.
Would you have picked this direction?
The concept is now available for purchase and can be adapted for a new brand.
#LogoDesign #BrandIdentity #UnusedLogo #BrandDesign #LogoDesigner
2
72
XNOMAD — Brand Identity Design!
XNOMAD is a premium modular camper brand based in Scandinavia, offering both rental experiences and ownership of off-road pickup campers.
The goal was to create an identity that could sit naturally between two worlds:
Scandinavian minimalism + rugged outdoor capability.
Rather than following the typical loud adventure aesthetic, we kept the system clean, modern, and confident, reflecting XNOMAD's idea of quiet luxury and freedom.
The identity was built around a distinctive X, supported by a minimal wordmark, bold blue palette, typography, graphic patterns, and applications across digital and physical touchpoints.
Wake Up Anywhere.
One of those projects where simplicity did most of the talking.
11
12
1.1K
The best part of any project?
Is a happy client.
Another project completed.
Another kind testimonial.
That reminds us why we love what we do.
Thank you for trusting the Dizift team with your brand.
Really grateful for these words and
for the trust throughout the process.
On to the next one.
1
126