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Added a new case study! This was such a fun project: a rebrand for a local cookie company.
Our goal was to transform the brand into something that felt like an everyday celebration through bold typography, playful details, and a fresh visual identity.
Brand DesignCreative DirectionGraphic DesignAdobe IllustratorAdobe Photoshopfoodandbeveragebrandrefreshbranddesigner
Well done! A thoughtful rebrand doesn't just refresh the visuals, it reshapes the entire customer experience.
wow sharp
COol
This design is a jackpot for the brand 🙌 Nice work
Nice 👍
The case study makes it easy to understand your decisions.
Amazing work
so cute! i love how intentional & natural the color palette's variety feels. there's clarity as to how more strongly featured shades factor into brand design while recurring smaller motifs keep the subconscious mind of the consumer tuned into the more detailed elements of your work. warm, whimsical, & super functional!
thank you!! the color palette was super well thought out - we explored a lot of different options
Incredible creativity!
Its a nice project
Clean & Creative Work 😍
Officially craving cookies now haha - you did your job perfectly!
nice work! this is so fun
Jackpot is such a good name for a cookie brand, it already implies indulgence before you even see the logo. Rebrands for local food businesses are underrated portfolio pieces, they photograph so well.
agreed 🙌 The client did a great job picking her name!
Awesome
This is amazing
Great color combination Samantha
stunning!
Fantastic!
Yummy
Lovely work, is that the typeface or custom font?
It's a typeface (Brice - it's a good one!) But I customized it to make it more playful!
wooohhhhh, thats totally outstanding workkkkkkkkk
Great! Any tips to win projects! 😓
Post your work on social media! You never know who will see it
stunning!
ohhh! this is beautiful
Nice 👍
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
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Related posts
two rebrands landed on brand new this week making the same claim: there are humans in here.
granola, an AI company, proved it with the founder's actual handwriting. stack overflow claimed it while its community shrinks, so the brand got aimed at a new buyer instead.
if your homepage says "human in the loop" or "real engineers answer support," buyers are running a 30-second check on it. this week's bright method is about making sure it passes.
The granola handwriting move is such a good example, it's a concrete detail instead of a claim. Makes me want to run that 30 second check on my own site copy this week.
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