Added a new case study! This was such a fun project: a rebrand for a local cookie company.
Our goal was to transform the brand into something that felt like an everyday celebration through bold typography, playful details, and a fresh visual identity.
so cute! i love how intentional & natural the color palette's variety feels. there's clarity as to how more strongly featured shades factor into brand design while recurring smaller motifs keep the subconscious mind of the consumer tuned into the more detailed elements of your work. warm, whimsical, & super functional!
Jackpot is such a good name for a cookie brand, it already implies indulgence before you even see the logo. Rebrands for local food businesses are underrated portfolio pieces, they photograph so well.