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What if hairstyles were treated more as a medium for self-expression, not just beauty?
For this premium hair extensions brand, created by a Paris-based hairstylist whose work celebrates the artistry, diversity and individuality of hair, we created a brand that brings the energy of creative editorial hairstyling into everyday life.
In many ways, society is shifting the meaning of luxury. We’re gradually moving toward the idea that luxury is less about how others perceive us and more about how we experience life, what we choose for ourselves and how we express who we are.
Have you noticed this shift in other industries too?
Full project
Top notch work
Thank you! 🙏🏽
Wowww...This is beautiful!!
Really glad it landed that way 🥹
Self-expression is a new luxury. Well done, Chantal!
It all comes to choosing for yourself, not for the occasion or the expectation. Thank you!
beautiful...🔥
Thank you! 🔥
wonderful branding for hair extension brand.
Thank you! Hair as a medium for identity felt like the right direction for a brand like this 🙏🏽
Exactly, I competently agree with you
Beautiful Branding!
Thank you! 🙌🏽
Exactly, and for a lot of women that language has been written by others for a long time. This brand is really an invitation to write it yourself.
stunning!
Thank you 🥹
The design looks great. Making high end style about being yourself instead of showing off makes the brand feel real.
That's exactly it, when a brand feels real it connects differently. Thank you!
Definitely seeing that shift in the freelance world too, clients want work that feels personal rather than just polished. The Kalhva bag nails it, that raised gold wordmark on kraft paper does so much without shouting. Was the Paris connection central to the direction, or would this brand voice travel anywhere?
Thanks Maty! The Paris connection was more about the founder's world than a geographical identity. The core idea travels anywhere: you don't need to wait for a big occasion to be creative with your hair. That's actually the whole point.
editorial hairstyling as the angle is smart
It comes directly from the founder, she's spent years in editorial hairstyling and that's where her eye was trained. The brand had to reflect that.
You just don't miss!! The quality of work is off the charts at this point hehe
If you've commented, I know it's good 😄 thank you Reda, always 🙏🏽
Thank you 😍
Really glad those qualities come through, thank you!
This is beautiful, passes the message strongly
Thank you Louis, that was the main goal.
You are welcome
Outstandin work, keep going!
Thank you, appreciate that! 🙌🏽
good work
thanks!
Amazing branding 👏
Really appreciate it 🥹
Really solid work 👏 Framing hair identity as a canvas for individual self-expression creates such an elevated brand narrative.
Thank you! This is why I love when founders come with such intentional concepts.
So good 😍
Thanks Dane!
hair as self-expression instead of just beauty is such a strong angle. it gives the brand something to say beyond "premium", which is where most beauty brands stop
I love how you frame it. Premium alone doesn't give a brand a point of view. Having a specific angle does.
very true.
This is perfect 😍 Absolutely love the hues used and the hairstyles.
Thank you! The hues were one of my favorite decisions on this one 😍
Goat of the day
Haha love it! Thank you!
Wow
Thank you! 🥹
looks great
Thank you!
Thank you!
I like how everything feels premium good job ❤️❤️
Really glad it reads well, thank you!
Nice
thanks!
Good use of resource ...
Thanks!
This is wonderful
Thank you! 🙏🏽
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