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Recently wrapped up brand identity design for SaaS startup
Amazing work🔥👏👏
Thanks! Glad that you liked it!
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
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B2C CASE STUDY: Gift & Celebration Brand
Budget: $3,500
Timeline: 2 weeks
Client satisfaction: "Game-changing"
Project: Givva (Gift Experience Platform)
Industry: E-commerce / Gifts / Celebrations
Business Model: D2C (Direct-to-Consumer)
What we delivered:
Version 1 (Dark, luxury): Premium gift positioning
Version 2 (Light, minimal): Modern aesthetic appeal
Version 3 (Dark, storytelling): Emotional connection focus
Version 4 (Dark, celebration): Community-driven moments
Client feedback:
"We thought we needed ONE perfect design.
You showed us we needed to understand our FOUR different customer types.
Now we can target each with the right message.
This is game-changing."
What made the difference:
→ Multiple audience research
→ Strategic variation creation
→ Clear conversion strategy per version
→ Client education on segmentation
Built in Framer.
Delivered in 2 weeks.
Client now testing all 4 versions with real traffic.
This case study is for:
✓ E-commerce brands
✓ Gift/celebration companies
✓ D2C startups
✓ Brands with multiple customer segments
Swipe to see all 4 versions →
Running a B2C brand with multiple customer types?
Comment "B2C" - Let's create your strategic variations.
Love the attention to detail here. The final result looks incredibly refined.
Some more 3d UI music elements I created for my upcoming project.
Awesome! I like to watch some synth-mixer videos sometimes, as designs can be awesome also (not a producer myself but yeah :) This one looks like mixing "monochromatic look of Swiss designs (like Teenage Engineering's OP1) and some other ones, great!
Theme: Reimagine CapCut
I Reimagine CapCut as a premium barbershop brand in the 2000's, born from a single truth hidden inside CapCut's name: the most powerful creative act isn't editing footage, "it's editing yourself".
In this world, the barbershop chair is the timeline, the mirror is the preview screen, and walking out the door is pressing export. Every service is named in the language of editing. The First Cut, The Edit, Final Export, because every visit is a new draft of who you are. The barber, like the tool, disappears. What remains is only you.
The visual identity is built directly from CapCut's DNA. The iconic X mark is transformed into an open pair of scissors, two crossing blades, finger rings at the handles, with CapCut's signature Bright Blue #00CAE0 burning at the pivot point and tracing the cutting edges.
THE CUT is built for creators who understand that how you look on screen starts with how you look in the mirror. Your face is the footage. Your style is the content. And every great piece of content starts with one clean cut.
"We don't cut hair. We edit you."
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