Marta Wasilewska
Strategic Brand Designer | Identities that attract & sell
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Every day is Fry-Day 🍟
Spent the past week designing FRY-DAY ‘96, a fry kiosk built on one idea: a good fry stand is a small piece of shared memory.
No sepia filter, no word “vintage” anywhere. Just a red-and-white check in three scales, a paper cone, a hatch with a sign that says “Order here. Dee’s watching.”, and Dee herself: perm, big fringe, scrunchie, hoop earrings, drawn flat in three colors. 🧡
Sometimes the best nostalgia is the kind that’s mostly a joke.
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Last car, no hurry 🚂
Spent a few evenings in Blender on this one: the inside of a train carriage, but the kind nobody builds anymore. Cream leather seats with diamond stitching, red velvet curtains, warm lamps in the ceiling, a coffee left on a marble tray, and a few old suitcases waiting for someone to come back for them.
No brief, no client. Just wanted to build a space that feels like the quiet part of a long journey. 🕰️
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Honey should taste like somewhere 🍯
Spent the past week designing BEELINE, a single-apiary honey brand built on one idea: every jar comes from a specific place and time, so the packaging should show it.
No hexagons, no cartoon bees, no wooden crates. Just one thin line, the flight path of a bee from hive to flower, drawn short and direct for acacia, long and tangled for buckwheat. Four varieties, four colors, four routes. 🐝
Sometimes the most honest thing a jar can say is where it’s been.
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A frame is a decision about what matters 🖼️
Spent the past week designing FRAME, a brand identity and poster series for a design exhibition. Four posters, one system: a main exhibition visual, a talk, a workshop, and an open call for entries, each with its own composition and the same confident language underneath.
No sterile gallery minimalism, no chaos pretending to be creativity. Just type, color, and a lot of decisions about what goes inside the frame. 🖤
Sometimes the best proof a system works is that no two posters look the same.
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