Marta Wasilewska
Strategic Brand Designer | Identities that attract & sell
New brand identity just dropped πΏ LAVERA β home care, reimagined
Cleaning products have been designed for the task. LAVERA was designed for the person doing it.
A complete brand identity and packaging system for a premium home care brand β built around one conviction: the products you use every day to care for your home deserve to be as considered as the home itself.
Nature-inspired forms. Elegant packaging. The everyday cleaning ritual, transformed into something worth doing beautifully.
Because your home deserves products that look like they belong there. π€
Full case study on Behance β link in bio β¬οΈ
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New case study just dropped π EvenUp β an expense-splitting app design
Ever been the one who remembers who paid for what? πΈ That's the problem EvenUp was designed to solve β because splitting costs with friends was never really about math. It was about the awkward conversation after.
Full UI/UX case study includes:
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User research & personas
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User flow mapping
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Complete design system
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Full UI β light & dark mode
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Edge cases & error states
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Interactive prototype
Full case study on Behance β link in bio β¬οΈ
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this is a UX/UI design and brand identity project for LOOP, a mobile app for waste management and recycling.
recycling is supposed to be simple. nobody designed it that way β until now. LOOP combines collection schedule management, intelligent item recognition, and local recycling information into one simple, location-aware app experience.
the real barrier between people and correct recycling isn't motivation, it's information. that's the problem this app design was built to solve.
as a UX/UI designer and brand designer, this is the kind of project I love β turning a confusing daily task into something simple and intuitive.
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this is a brand identity and packaging design project for NOLA, a premium baby care brand.
most baby care brands sell safety. NOLA was designed to sell something equally important β calm. the products that touch the most delicate skin deserve packaging as considered as the moments they accompany.
soft botanical forms, a gentle color palette, and a packaging system designed for one-handed use β because a parent who's holding a baby usually has their hands full.
for the baby. and the parent holding them.
as a brand and packaging designer, this is the kind of project I love β designing not just for the product, but for the person using it in real life.
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