Marta Wasilewska
Strategic Brand Designer | Identities that attract & sell
pickles have been made the same way for generations. FOLKA was designed to make sure that story is finally visible on the shelf.
brand identity and packaging system for a traditional pickle brand, built on folk heritage, handcrafted patterns, and one conviction: authentic food deserves a brand as considered as the craft behind it.
deep greens. earthy tones. folk patterns translated into contemporary packaging design.
every jar a story. every pickle a reason.
if you're looking for a brand or packaging designer — I'm open for freelance & full-time work. link in bio.
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ketchup has looked the same for decades. POMORA was designed to make the category look again.
brand identity and packaging system for a contemporary ketchup brand, built on one conviction: a classic product with genuine quality deserves a visual language that shows it before the bottle is even opened.
bold red palette. organic tomato-inspired forms. packaging designed to stop someone on a shelf full of familiar bottles.
the tomato deserved better packaging. finally.
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no brief, no deadline — just me and blender after work.
built this basketball court scene purely for fun, to practice lighting, materials and composition in a 3D environment.
not every project needs a reason. sometimes it's just fun to build something.
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brand identity design for VELA — a luxury candle brand built around one idea: a candle burns for a few hours, but the memory lasts considerably longer.
this project includes full packaging design, botanical illustration, brand identity, and campaign visuals — all designed to turn everyday moments into unforgettable memories.
scent is the fastest way back to a feeling. VELA was designed to take you there.
if you're looking for a brand designer or packaging designer for your next project — I'm open for freelance & full-time work. link in bio.
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