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Toadrinks - Brand Identity
Excited to share TOADRINKS, a conceptual gut-friendly soda brand made for a lighter, more enjoyable way to sip. Built around playful personality, bold flavours, and a character-led visual world, the brand aims to make better-for-you choices feel fun rather than functional.
I'd love to hear your thoughts in comments!
The character-led route is exactly right for a gut-friendly soda: a playful mascot makes better-for-you feel like a treat instead of a health lecture, which is the whole positioning. Giving each can its own toad pose turns the mascot into a cast you can stretch across flavours and social, not just a logo.
Thank you! 🙌 That was exactly the thinking behind the character. I wanted the toad to feel like an ownable part of the brand rather than just a mascot on the can. Really glad that came through!
Thank you! 🙌 That was exactly the idea making the soda feel playful and approachable through the character.
Love the toad!
Thank you! 🐸 So glad you liked the little toad!
The branding is on point and giving the drink a character is a right way of placing the product in the market.
Thank you! 😊 I wanted the character to become a recognizable part of the brand rather than just an element on the packaging. Really glad that came through!
I think the illustration here has mainly enhanced this branding. What do you think?
Thank you! 🙌 Absolutely the illustrations were a big part of giving the brand its personality and making the visual system feel more distinctive.
Where did you get the idea or inspiration for this illustration? Or is it AI-generated?
Nice work
Thank you so much! 🙌
Thank you so much! 🙌
Nice Illustration
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That's awasome
Some lovely thoughts to concept brand motion design for
phantom .Hope u like them!🧸
