SÉVRIN is a digital fashion project designed to make online shopping feel like flipping through a high-end physical magazine, brought to life with smooth 3D visuals and tactile interactions. Key Features & Layout Highlights: Interactive Model Showcase: Instead of flat product photos, users can drag and scroll to view each look from head to toe. The editorial text sits naturally behind the models, creating a realistic sense of depth. Fabrication & Texture Zoom: A dedicated close-up section that lets visitors examine the raw weave, stitching, and tailoring details of the garments up close. The Collection Index: An uncluttered lookbook gallery where visitors can seamlessly preview each outfit with subtle mouse-tracking cursor effects. The Production Ledger: A clean, minimal breakdown detailing the craftsmanship behind the collection—showing the exact hours, labor, and meters of fabric used. Private Atelier Booking: An interactive fitting calendar for scheduling custom consultations and tailoring appointments in Paris or Antwerp.

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This one goes to the Contra design community. A luxury beauty e-commerce concept exploring bold editorial typography, refined product storytelling, and two contrasting visual themes within one brand system. I'd genuinely love to hear your thoughts— What would you rate this out of 10? And what's the first thing you'd improve?

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An editorial, Awwwards-inspired digital product experience built for a high-performance footwear brand. Designed around high-contrast minimalist typography, deliberate negative space, and an interactive full-bleed canvas stage. Engineering & Motion Highlights Full-Canvas Motion Stage: Interactive swatch switching triggering vertical visual transitions with custom GSAP weighted bounce physics. Locked 60FPS Performance: Lenis smooth scrolling bound directly to GSAP’s animation ticker to eliminate scroll desync and frame drops. Editorial Contrast System: Seamless transition from a warm cream canvas (#EAE8E3) to deep obsidian charcoal dark-mode feature sections. Stack & Tools: HTML5, Modern CSS (clamp() fluid grids), JavaScript, GSAP 3 (ScrollTrigger), Lenis Smooth Scroll

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A custom agency-grade DTC e-commerce experience designed to turn casual site visitors into high-converting buyers. Key Design & Conversion Mechanics: • Appetite-Focused Visual Hierarchy: High-contrast color palettes and immersive layout grids built specifically for food and beverage products. • Conversion Physics: Strategic micro-animations designed to naturally guide user focus toward primary CTAs and checkout buttons. • Seamless UX: Frictionless quick-add cart drawer engineered to eliminate checkout drop-off and bounce rates. • AI-Accelerated Pipelines: High-end visual assets generated using custom AI image pipelines, cutting production timelines from weeks to days. Designed for modern DTC brands, food startups, and e-commerce companies looking to scale their online presence and maximize conversions.

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SULEMAN SALLAH

Expert Web Designer | Crafting High-Converting Sites