SULEMAN SALLAH's Work | ContraWork by SULEMAN SALLAH
SULEMAN SALLAH

SULEMAN SALLAH

Expert Web Designer | Crafting High-Converting Sites

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Followed by Alec M, Nugraha , and LOGO D
An editorial, Awwwards-inspired digital product experience built for a high-performance footwear brand. Designed around high-contrast minimalist typography, deliberate negative space, and an interactive full-bleed canvas stage. Engineering & Motion Highlights Full-Canvas Motion Stage: Interactive swatch switching triggering vertical visual transitions with custom GSAP weighted bounce physics. Locked 60FPS Performance: Lenis smooth scrolling bound directly to GSAP’s animation ticker to eliminate scroll desync and frame drops. Editorial Contrast System: Seamless transition from a warm cream canvas (#EAE8E3) to deep obsidian charcoal dark-mode feature sections. Stack & Tools: HTML5, Modern CSS (clamp() fluid grids), JavaScript, GSAP 3 (ScrollTrigger), Lenis Smooth Scroll
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A custom agency-grade DTC e-commerce experience designed to turn casual site visitors into high-converting buyers. Key Design & Conversion Mechanics: • Appetite-Focused Visual Hierarchy: High-contrast color palettes and immersive layout grids built specifically for food and beverage products. • Conversion Physics: Strategic micro-animations designed to naturally guide user focus toward primary CTAs and checkout buttons. • Seamless UX: Frictionless quick-add cart drawer engineered to eliminate checkout drop-off and bounce rates. • AI-Accelerated Pipelines: High-end visual assets generated using custom AI image pipelines, cutting production timelines from weeks to days. Designed for modern DTC brands, food startups, and e-commerce companies looking to scale their online presence and maximize conversions.
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