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How do you design a skincare brand inspired by olives… without making it look like olive oil? 🤔 🤌🏼 That's the challenge I'm currently working through!
The hero ingredient naturally brings to mind food, kitchens, and grocery shelves. But this brand belongs in a premium skincare space.
So instead of focusing on the fruit itself, I'm exploring the Mediterranean lifestyle, botanical illustrations, tactile packaging, earthy color palettes, and editorial typography to communicate the ingredient without feeling edible.
This project is still a work in progress, but I thought it would be interesting to share the exploration before the final result.
Curious... if you had to communicate olives without illustrating an olive, where would you start?
I would add a big focus on fonts with a thoughful brand voice, tone & style that describes what the brand is through catchphrases and headlines!
Wowwww, that's already a creative piece of work, Anitaaa
Nice work
Great work
The package design is gorgeous. Is that a velvet-like texture?
Thanks! It's more like a recycled, textured paper!
lovely!
Amazing work Anita
Font speaks more when it comes to something like this
This is such a beautiful work. I believe the end result will be more better than this
Thank you so much!
The trap is signalling olive five different ways at once. Pick one cue and hold it. Lean into the botanical and skin-nourishment side rather than the culinary one, since the oil association lives in the kitchen, not on skin. What palette are you testing, muted greens or something warmer?
I actually love the neutral tones with the golden accents!
super cleann
The direction you landed on with Ohlév is the right call. Leaning into the botanical illustration and that deep forest green pulls the olive reference into something that reads as ritual and luxury rather than pantry. The wordmark feels refined too.
Thank you so much!
Nicee! that embossed effect of illustrative mark on packaging is so clever. Love it.
Thank you so much!
Great Work
This looks nice
I like it🙂
Amazing!
Wow, awesome!
Thanks!
so clean work
Nice one
Cool🙌
Love this kind of challenges!
Had some similar problem a while ago😅. I really loved those package design with golden touch. I believe you will achieve your goal that way. I would also try to interpret olive tree. And for the palette, as it is a premium brand, maybe you can use...
Amazing work, Anita!!
Nice work Anita
This is perfect for https://contra.com/community/topic/envatochallenge/guidelines !
Ohhhhh, I saw this work on Behance and I liked it immediately… it’s really wonderful work
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