That's the biggest advantage of doing brand and website in one head. The site ends up saying the same thing as the brand instead of just wearing its colors.
Going from the first moodboard straight into the app screens is where solo work really pays off. Which piece of the identity did you lock first, the orange gradients or the typography?
Built the StupidFish Design System from the ground up and covering everything from color, typography, spacing, and components to comprehensive documentation.
Designed and documented for both web and mobile, creating a consistent, scalable foundation that makes product design and development faster and more cohesive.