When does a hand-drawn logo make sense for a brand?
In this case, a Barcelona-based creative studio founded by a team with decades of combined experience approached me wanting a hand-drawn identity that would feel unexpected for a team like them, a way to signal creativity and...
So excited to see Creative Intelligence 2026 by @Contra Labs out in the world!
At @Heed Collective , we had the pleasure of designing both the website and the report. Weβre incredibly grateful for this collaboration!
Our creative exploration started with a question:
What does Creative Intelligence mean today?
We believe it lives at the intersection of creativity and analysis, imagination and insight.
We translated this into a visual story that begins in space β vast, dreamy, full of possibility β and gradually moves closer to Earth, grounding imagination in something tangible and human.
Huge congrats to the whole team, @Erin Horner, @Ben Huffman, @Mark Vassilevskiy, @Alex Karpodinis, @Stacy Β· Heed Collective, @Heed Collective , and the entire @Contra Labs team π
Ocella Eye Exam Results Portal
Clear results build trust. Patients know what their exam means and what to do next, and doctors spend less time explaining the same numbers.
Returning to foundational assets is always a valuable exercise in brand scalability. Currently, I am preparing and structuring the master delivery files for a new sub-brandβbuilt upon a visual identity system I originally designed a couple of years ago. Designing adaptable brand frameworks from day one is what allows a business to expand seamlessly over time while maintaining complete visual coherence. Looking forward to sharing the final execution soon.