Colifa is a self-initiated branding concept for a young Argentine criolla wine, created to keep my creativity in motion. It’s my way of designing what I feel when I’m with my people: loud, funny, easy, and open to everyone at the table.
The scribbly hand-drawn tangle against those soft, bubbly COLIFA letterforms gives the label a loud-but-friendly table energy. Was the texture in the background mostly Firefly, or did you draw it by hand in Illustrator?
A look behind the identity of Bocaditos—a playful blend of retro diner culture and classic cartoon character design.
Meet Bocadito: part chef, part cowboy, always full of attitude. Built around a signature red zigzag, the mascot moves through different poses and costumes while keeping a consistent identity.
This brandbook brings the thinking together: references, character rules, and a visual system designed to keep things recognizable as the brand grows.