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From craving to system. 🌭🔴
A look behind the identity of Bocaditos—a playful blend of retro diner culture and classic cartoon character design.
Meet Bocadito: part chef, part cowboy, always full of attitude. Built around a signature red zigzag, the mascot moves through different poses and costumes while keeping a consistent identity.
This brandbook brings the thinking together: references, character rules, and a visual system designed to keep things recognizable as the brand grows.
Good food. Good mood.
#BrandIdentity #CharacterDesign #BrandGuidelines #RestaurantBranding #GraphicDesign
this is amazing .
Great job
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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