Revolutionize Pasta Packaging with Filo's Unique Design System

Revolutionize Pasta Packaging with Filo's Unique Design SystemRevolutionize Pasta Packaging with Filo's Unique Design System

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Marta Wasilewska

• Jun 2

Most pasta packaging looks like pasta packaging. Filo doesn't.

Filo is a concept brand identity, packaging, and marketing system for a handmade pasta manufacturer that treats a humble product as what it actually is — an object of desire. Five pasta varieties, five shapes, five flavours, one visual system built around bold red, clean white, and a touch of soft green that makes every package feel like the most covetable thing on the market table.

Completed work

portfolioreview freelancerlife openforwork Brand Design Graphic Design Product Design Adobe Illustrator Adobe Photoshop Blender

Sahil Undhad

• 7h

Nice One

Marta Wasilewska

• 7h

Thank you so much :D

Juan Mora Romero

pro

• Jun 2

Love the packaging design. The illustrations, the colour, all playing very nicely. Solid work!

Marta Wasilewska

• 2d

Thank you so much :D

Spandy Shivaram

• 2d

so cool😍

Marta Wasilewska

• 2d

Isn't it? :D

Celia | BEFAR Studio

max

• 7h

Super cool 😍

Marta Wasilewska

• 7h

Thank you!

Atolani Adegbesan

• 5h

Attention to detail on this design is perfect!

Greatness O. | Brand Designer

• May 29

Simon Sinek said "People don't buy what you do; they buy why you do it."

This is one of the most important truths many businesses today overlook, and it’s quietly costing them customers. Here's why;

You can have a brilliant idea, hire top engineers and designers, and build an excellent product. You can run different marketing campaigns, yet still struggle to attract customers. Often, what’s missing is the ability to clearly communicate why your product exists which is the real problem it solves.

This isn’t about saying “I built this because I love it.” It’s about explaining, in the simplest and most relatable way, how your product makes life better for your customers. That requires deeply understanding your audience, their challenges, needs, and desires, and shaping your offer to meet them.

And this is exactly where strong branding and marketing comes in.

Through thoughtful branding and logo design, we translate your solution into visual elements — marks, symbols, colors, and style that instantly connect with your audience. So people feel drawn to your brand even before they fully understand your product.

That’s precisely what we did for Atlas Global Technologies. View the case study here ➤ https://www.behance.net/gallery/242205107/Atlas-Telecom-Brand-Identity

logodesigner branddesigner brandidentity Logo Design branding Brand Design Graphic Design Adobe Illustrator Adobe Photoshop

Akinkunmi Ayo

• May 29

Looks good

Lera NōME

pro

• May 28

🙌 Creative Direction for FamilyCall brand Including Framer website. Check it out 🚀

portfolio Framer Brand Design

Atolani Adegbesan

• May 29

Great Design

Marta Wasilewska

• May 28

Most pet care brands look like a pharmacy or a kindergarten. Paw looks like neither. Paw is a concept brand identity, packaging, and social media system for a natural shampoo and conditioner brand for dogs and cats — designed to sit proudly on a bathroom shelf next to your own products, because your pet's coat deserves the same care as your hair. Four products, four distinct personalities, one visual system built around white, blue, and the particular joy of an animal that has just had a very good bath. Clean enough to be trusted. Fun enough to be loved. Good hair days. For everyone in the house.

Completed work