Toss Bar — Brand Identity & Packaging Design

I designed a bold and energetic brand identity for Toss Bar, a modern salad concept that redefines healthy eating with confidence and personality. The goal was to move away from the typical soft, organic aesthetic and create a brand that feels vibrant, memorable, and full of energy.

The visual identity is built around bold green tones to represent freshness, high-impact yellow to stimulate appetite and enhance visibility, and condensed stacked typography that creates a strong, recognizable presence. Strategic color blocking reinforces brand recall across packaging, signage, and digital touchpoints.

The result is a modern, confident, and highly distinctive identity that makes healthy food feel exciting, approachable, and impossible to ignore.