Oh Belly - Probiotic soda brand identity

Scope: Brand strategy translation into visual identity, logo design, color system development, typography system, packaging design and overall brand world development for a cohesive, shelf-impact-driven beverage identity.

Brand Summary: Oh Belly is a bold reimagination of the functional beverage space, transforming probiotic soda from a clinical wellness product into a joyful, lifestyle-driven experience. The brand is built on the belief that gut health should feel effortless, uplifting, and part of everyday culture not medicinal or intimidating. Through soft, rounded letterforms, vibrant flavor-led color blocking, and playful organic motifs, the identity balances approachability with premium shelf presence. The visual system uses energetic hues, minimal layouts, and fluid shapes to express movement, fizz, and emotional warmth, creating a brand that feels modern, confident, and feel-good. Oh Belly ultimately positions wellness as vibrant, stylish, and celebratory inviting consumers to sip, smile, and feel better.