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I had the honor of being part of the brand creation back when it was called Valhalla and operated only as an açaí shop. Over time, the business grew and became a well-known burger restaurant in the region.
However, there was an important problem: people had difficulty pronouncing and remembering the old name. To preserve the essence and legacy of Valhalla, Legado Burger was born.
Visually, the changes were also significant. The purple and yellow palette was replaced by black and orange, creating a warmer, more vibrant atmosphere connected to the burger universe. The typography became more rounded, reinforcing the brand’s personality.
In addition, the project gained several custom illustrations and the presence of the mascot Léo, helping strengthen the identity and connection with the audience.
🔥 Full project: https://contra.com/p/F7QsUElk-legado-burger?r=othiagotaos
🔥 🔥 🔥
Love this!
Thanks brow!
Amazing work!
Thank you! 😊
This has got character! Loved the colors and overall system. Super responsive.
Thanks a lot for that feedback, bro. Makes you want to order a burger from there, right? hehe
Absolutely! 💯
Hehe Thanks! 🚀
Great work!
Thank You!
You're welcome!
Really like the thinking behind this. The new identity feels way more memorable and connected to the actual experience of the brand. The orange + black works so well here too 👏
That's great feedback, thank you so much!
Smart rename. The Valhalla → Legado move is the kind of brand surgery most agencies fumble — they’d redesign the logo and miss the pronunciation problem entirely. The black/orange swap also reframes the category from mythic-cold to appetite-warm, which is the right semiotic call...
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Thank you for the feedback. The old logo is also available at this link here: https://www.behance.net/gallery/180043293/Valhalla-Mix-Visual-Identity
Appetizing with those visuals & colors, so I guess mission accomplished! 🙂👍
Nice! hehe
the stickers looks so cool🙌
My client's customers loved it.
You absolutely crushed it. I think you really nailed it throughout, from the video to the packaging to the stickers. It's all so cohesive, but yet each is very interesting on its own. Absolutely amazing work.
We call it well-aligned teamwork with attention to detail for the client. Thank you, bro!
Wow very good
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Amazing attention to detail! The gold foil effect looks so luxurious.
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2 voted
40%
3 voted
60%
5 votes
Closed
Fluid is actually more easy to eyes ⭐ also because it have gradient colour, to be good second one needs less contrasting colours