It all started in 2019, when it was still called Valhalla and was just an acai shop. Over time, the business grew and transformed into a successful burger joint in the region. However, there was a major problem: people couldn’t pronounce or remember the old name. That’s when, to continue the legacy of Valhalla, Legado Burger was born.

Visually, the changes were also significant. Instead of the purple and yellow, they adopted black and orange more vibrant and warm colors, closer to the burger universe. The typography became more rounded, with the help of the Olivita font, developed by Plau Design. The brand also features numerous illustrations and the presence of the mascot, Léo.

Credits Client Legado Burger Naming + Brand Design Thiago Taos​​​​​​​ Ilustration Helen Lima

Photography Ivan Wánus​​​​​​​

Motion Gerld​​​​​​​

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