Coach Luís is a personal trainer working in Saudi Arabia, focusing on high-performance weightlifting and CrossFit, either individually or in groups.

The symbol was inspired by the buffalo, a very strong animal loyal to its herd, followed by the horns that allude to two raised arms. Finally, the glasses, Luis' trademark, which he doesn’t even take off for training.

The choice of colors and their compositions was based on a more modern and simplistic blend, so that the brand can expand into the fitness apparel world in the near future.

Client: Coach Luis Service: Visual Identity Country: Riyadh, Saudi Arabia Brand Designer: Thiago Taos Motion Designer: Gerld​​​​​​​

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