Carvi | Brand Identity

Redesign developed for Carvi, a men's clothing brand focused on basic shirts. The project included both the creation of the Visual Identity and the Naming, derived from the first syllables of the co-founder’s names, Car-los Vi-eira.

The Mosvita Sans typeface was chosen for the brand's name, while the Roboto font family was adopted for supporting texts and web communication. In the new identity, red was replaced by three dark monochromatic tones, along with a lighter grayish shade, giving the brand a more modern and urban look. #eucarvi

Client: Carvi  |  Service: Brand Identity+Naming  |  Country: Aracaju, Brasil  | Year: 2024  | Director Creative: Thiago Taos