Carvi | Brand Identity by Thiago OliveiraCarvi | Brand Identity by Thiago Oliveira

Carvi | Brand Identity

Thiago Oliveira

Thiago Oliveira

Carvi | Naming & Visual Identity

Redesign developed for Carvi, a men's clothing brand focused on basic shirts. The project included both the creation of the Visual Identity and the Naming, derived from the first syllables of the co-founder’s names, Car-los Vi-eira.
The Mosvita Sans typeface was chosen for the brand's name, while the Roboto font family was adopted for supporting texts and web communication. In the new identity, red was replaced by three dark monochromatic tones, along with a lighter grayish shade, giving the brand a more modern and urban look. #eucarvi

Client: Carvi Location: Aracaju-SE | Brazil
Brand Designer: Thiago Taos Social Media: Thiago Taos Developer: Thayanne Oliveira
Taos Studio © 2024 • All Rights Reserved
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Posted Oct 1, 2025

Carvi is a basic clothing brand for men. The name comes from combining CAR-los and VI-eira, the founder’s name.