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One pixel grid. A whole brand.
For Appy, a London product studio for impact-driven startups, the wordmark, icons, 3D smile and Appy Pixel, its custom typeface, all come from the same grid.
Appy Pixel won Typography at the Online Design Awards.
Type first or symbol first: where do you start a rebrand?
Love this!
Thank you, Bella!
Nice work!
Thanks a lot!
Thank you, Amr. Every piece had to hold up on the same grid, so the finish mattered a lot.
Nice!
Thanks, Madob!
The vibrant yellow and deep black color palette is incredibly striking. It makes the pixelated graphics pop perfectly and gives the brand a very modern, energetic vibe.
Thank you, Nazmul. Glad the palette lands, it does a lot of the work alongside the pixel shapes.
looks fire, so cool
Thank you, Melody!
looks clean!
Thanks, Tom!
thats so nice, i loveee
Thank you, Ziva, that means a lot!
Thank you, Aly. That was the whole idea: one grid, so every piece feels like it belongs together.
This is a strong visual identity, built on connected design decisions rather than just a collection of attractive assets. Every element feels intentional and works together to create a cohesive brand experience.
Thank you, Charles. That's exactly what we aimed for: decisions first, assets second.
Truly interesting!
Thanks, Francesco!
Really impressive how a single grid brings the typography, icons, and entire brand identity together. The consistency makes the design feel both distinctive and cohesive. I'd start with typography, as it sets the foundation for the brand's visual personality. Great work!
Thank you, Sharjeel. Type first is a strong call, it sets the voice before anything else. Appreciate you weighing in.
That 3D smile gives the pixel system such a welcoming personality, Antoniel. I tend to explore type first, but this makes a lovely case for developing type and symbols together. Congratulations on the typography award!
Type first for me — get the wordmark's personality right and the symbol just follows. The one pixel grid tying the whole identity together here is so clever. Congrats on the award! 🏆
NICE
One pixel grid running from type to smile is delightfully overqualified.
Nice work!
love this style
Love it
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