Roxana Sapun
UI/UX Designer creating user-centric digital experiences.
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CELLA. Product Detail Page.
CELLA is a self-initiated fashion e-commerce concept exploring a contemporary, minimal and effortless shopping experience.
For the Product Detail Page, I focused on creating a clear and refined product experience while keeping the visual language editorial and image-led.
The page combines an editorial product gallery with sticky product information, compact product controls and a focused purchasing flow.
The color selector, size states and supporting product details are designed to keep the experience simple without taking attention away from the product.
This exploration is part of the CELLA e-commerce concept, designed in Figma.
UI/UX Design · Web Design · E-commerce · Figma
Note: Photography sourced via Pexels for concept purposes.
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OVO. 3D Motion Loop.
Exploring depth, light, and translucency.
Created and animated in Spline.
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OVO. Creative Collaboration Platform.
OVO is a conceptual collaboration platform designed to bring creative freelancers and clients into one shared space, from the first idea to final approval.
For the hero section, I explored a clean, editorial SaaS direction with a minimal interface and a 3D visual language built around two forms representing a client and a freelancer coming together.
I built the 3D illustration from scratch in Spline, exploring how OVO's core idea of collaboration could become a visual element rather than just a message.
This is the first exploration in the OVO product concept, with the product experience to be developed further.
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CELLA - Navigation & Mega Menu.
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