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Currently building a new identity for an AI + fintech company in Dubai.
Still early, but this is one of the directions we’ve been exploring for the brand.
The idea was to avoid the usual “AI company” visual language and build something that feels more established, precise, and quietly futuristic.
We’ve been playing with geometry, light, and a much more restrained visual system around the mark.
Still developing this one, so I’m curious:
Would you push this direction further, or keep it this restrained?
Honestly the logo presentation is impressive
Thank you so much.
You are most welcome Shazzad. was this an actual project?
Yes! This is an actual client project we’re currently working on for an AI + fintech company in Dubai. Still developing the full identity, so I’ll be sharing more as it comes together.
Incredible work bro. Keep it up.
Appreciate it bro! More from this project coming soon 🙌
The blue colour choice is spot on!
Thank you! We explored a few directions, but this blue ended up giving us the balance of trust, technology, and that more premium feel we were after.
I'd keep the mark this restrained and push the environment instead. The quiet geometry is what makes it read fintech rather than another AI startup, and in my experience that's the part still holding up a year later once the category's visual trends have moved on. The lighting...
Really good point, especially on letting the environment absorb the drama while the mark stays durable. That separation between what should feel timeless and what can evolve with the visual language is something we’ve been thinking about too. Appreciate the thoughtful take.
This is amazing!!
Thank you Celia! Really appreciate it 🙌
Love the freshness of ideation and implementation, that's how a premium design should look like 🧑🎤
Appreciate that! “Premium without overdoing it” has been one of the things we’ve been trying to protect throughout this direction, so glad that came through.
Love the color palette, it feels premium and intentional.
Thank you! We wanted the palette to feel technological without immediately falling into the typical AI/fintech visual language. Glad it’s reading that way.
The blue gradient and blurred imagery give it a really distinctive, premium feel. 🔥
Appreciate it! The blurred imagery ended up being a big part of giving the system some atmosphere while keeping the identity itself restrained.
The restraint is what actually sells "established" here, that silhouette with the mark peeking through reads more like a trust brand than another gradient-blob AI startup. I'd keep it right where it is rather than pushing further. Has the client reacted well to leaning away from...
This is exactly the tension we’ve been working through. We want it to feel forward-looking without relying on the visual shortcuts that immediately scream “AI startup.” Keeping the mark quieter and letting the environment create the atmosphere feels like the stronger direction. Really appreciate this take.
beautiful presentation here!
Thank you! Really appreciate that 🙌
push it further tbh, more minimal could hit even harder
Interesting, I can see that. We’ve been debating how far to strip it back without losing the character. Might have to explore an even more minimal direction and see which one holds up better.
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