Christian Dibuono
Retail Layout & Merchandising Consultant
New to Contra
Christian is ready for their next project!
Leadership shows up in execution, not titles.
In retail, the stores that perform best aren’t always the biggest or newest — they’re the ones where:
Product placement is intentional and understood by the team
Store flow matches how customers actually shop
Execution stays consistent...
Retail layouts don’t fail because of design — they fail because of flow.
Most underperforming stores struggle with friction in how customers move, pause, and decide.
My approach focuses on:
Clear customer flow
Intentional category zoning
Layouts that support execution, not clutter
...
Retail Merchandising Audit & In-Store Execution Optimization
I conduct execution-focused retail merchandising audits that identify visibility gaps, compliance issues, and layout inefficiencies impacting shopper behavior and sales.
My approach is grounded in real in-store...
Planogram example showing how shelf zones (eye level, high-velocity SKUs, impulse) are intentionally structured to improve visibility, flow, and conversion. Execution matters more than design alone.
NECA In-Store Merchandising Reset – Before & After
Completed an in-store merchandising reset for a NECA branded section to improve product visibility, organization, and overall shelf presentation. I reviewed the existing display, identified clutter and alignment issues, and...
