Christian Dibuono
Retail Website Builder for Shopify & Retail Brands
New to Contra
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Retail Merchandising Case Study
A cosmetics retailer was struggling with overcrowded shelves, inconsistent visibility, and poor product flow.
I reorganized the layout using:
• Visibility-based product placement
• Simplified shelf hierarchy
• Traffic flow optimization
• Strategic SKU prioritization
The goal wasn’t adding more inventory.
It was making products easier to discover and shop.
Result:
A cleaner customer experience, stronger product visibility, and a more conversion-focused layout strategy.
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The biggest mistake I see in cosmetics retail isn’t the product selection.
It’s trying to fit 900+ SKUs into a store without thinking about customer behavior first.
Recently, I worked on a cosmetics store merchandising project where the challenge wasn’t “adding more product.” The challenge was making the store easier to shop, easier to navigate, and easier for products to actually get noticed.
Instead of treating every shelf equally, I focused on:
Customer traffic flow
High-visibility hero zones
Category zoning
Product adjacency
Display hierarchy
Shelf visibility from key walking paths
Balancing SKU density without overwhelming shoppers
One of the biggest realities in retail is this:
If customers can’t quickly understand what they’re looking at, more inventory can actually reduce conversion.
A crowded shelf doesn’t always create more sales.
Sometimes it creates hesitation.
Strong merchandising is about guiding attention intentionally — not just filling fixtures.
That’s why store layout, planograms, and visibility strategy matter far more than many retailers realize.
Retail isn’t only about what products you carry.
It’s about what customers notice first.
If your store layout or merchandising strategy isn’t converting traffic effectively, feel free to reach out.
Fiverr: https://www.fiverr.com/s/2KVq4PN?utm_source=CopyLink_Mobile
Templates & resources: https://payhip.com/ChristianDiBuonoRetailMerchandisingConsultant
Website/blog: dibuonoretailconsulting.com
#Retail #Merchandising #RetailConsulting #Planograms #StoreLayout #VisualMerchandising #RetailStrategy #CosmeticsRetail
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Grocery Store Website Concept — Retail-Driven Optimization
This concept applies retail merchandising strategy to grocery e-commerce. The homepage prioritizes high-velocity categories, weekly deals, and repeat-purchase products using clear hierarchy and structured layout.
The goal is to improve product visibility, navigation clarity, and conversion potential across desktop and mobile.
This approach treats the website like a retail floor—where placement, visibility, and structure directly influence customer behavior and sales.
Available for retail website optimization and design projects.
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Retail Website Homepage Optimization Concept
This project shows how homepage structure and merchandising hierarchy impact navigation, product visibility, and conversions.
The original layout lacked hierarchy and clear product focus. The optimized version introduces a structured hero section, organized categories, and dedicated featured product zones to improve customer flow and clarity.
This approach applies retail merchandising principles to digital environments, improving both user experience and performance.
Goal: Improve clarity, product visibility, and conversion potential.
I specialize in optimizing retail websites, store layouts, and planograms.
If your retail website needs better structure or performance, feel free to reach out. I'm available for website optimization and design projects.
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Retail Website Redesign Concept (Wix)
This is a retail website redesign concept I created in Wix, focused on improving structure, clarity, and product visibility.
The redesign introduces a cleaner layout, stronger visual hierarchy, and clearer navigation to help guide customers toward key collections and products. The goal was to create a more modern, conversion-focused experience while maintaining a premium retail feel.
I design retail website concepts using Wix, Shopify, and Squarespace, applying real retail merchandising and customer flow principles to digital storefronts.
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Convenience Store Website Concept (Squarespace Build)
Designed and structured a modern convenience store website concept built on Squarespace.
This project focuses on:
• Clear product category zoning (Snacks, Drinks, Essentials)
• Strong hero section with immediate value proposition
• Promotional deal visibility to drive conversion
• Simple navigation for fast in-and-out shopping behavior
• Clean, mobile-friendly structure
The goal was to translate in-store merchandising logic into a digital format — applying visual hierarchy, promotional placement, and customer flow strategy to an online environment.
Built as a concept to demonstrate how local convenience retailers can modernize their presence while maintaining simplicity and speed.
Available for website builds, retail brand redesigns, and digital merchandising strategy.
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This project showcases a retail website homepage layout example designed to improve clarity, product visibility, and overall user flow.
The structure focuses on guiding visitors through a logical visual sequence, starting with clear brand messaging, followed by featured products, key categories, and promotional sections. Each element was positioned to support intuitive navigation and highlight priority products effectively.
The layout applies retail merchandising principles to digital design, ensuring the homepage supports both usability and conversion while maintaining a clean, modern appearance suitable for retail brands.
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I created this Shopify homepage design concept for a retail apparel brand to demonstrate a clean, conversion-focused structure optimized for online shoppers.
The layout prioritizes clear navigation, strong visual hierarchy, and featured product placement to help customers quickly understand the brand and explore key collections. Best-selling products are positioned prominently, with clear calls to action and structured sections to guide user flow naturally.
This concept applies real retail merchandising principles to digital storefront design, ensuring the homepage supports both usability and conversion while maintaining a modern, professional appearance.
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This week I completed a 3D concept shelf display for a professional hand-tool assortment.
The focus wasn’t aesthetics alone — it was designing a display that works in a real retail environment.
Key considerations in the concept:
Clear product visibility across SKUs
Logical grouping to reduce shopper friction
Hand-reach zones for higher-consideration tools
Efficient use of space without overcrowding
Concept work like this helps retailers and brands think through shelf execution before anything is built or rolled out.
Happy to share how I approach shelf and display concepts like this.
#RetailDesign
#VisualMerchandising
#Planograms
#3DConcept
#RetailExecution
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Deep in a small retail layout project this week and it’s a good reminder:
Most shelves are designed for when everything is stocked and aligned.
But real stores deal with gaps, mismatched packaging, and constant change.
I’ve been focusing this layout on staying clean and readable even when inventory isn’t perfect.
If a shelf only looks good on day one, it’s not doing its job.
#RetailDesign #VisualMerchandising #PlanogramDesign
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Retail Planogram Design Focused on Store-Level Execution
Most retail strategies fail at the last step: execution.
This project shows how I translate product assortments into clear, shelf-ready planograms that teams can actually follow on the floor.
What I delivered:
Image-based (photogenic) planograms recreated from real fixtures
Shelf-by-shelf product placement with realistic spacing
Left-to-right product order and facings for clarity
Supporting product lists to remove interpretation at store level
The goal isn’t just a clean visual — it’s reducing execution gaps, misplacement, and rework during resets.
This approach works especially well for:
Specialty retail
Gift & lifestyle stores
Convenience and small-format shops
Pop-ups and seasonal resets
If execution matters, clarity matters.
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Sony PlayStation In-Store Display Installation
Executed a Sony PlayStation in-store display installation with a focus on brand compliance, visual standards, and shopper visibility. Completed accurate fixture setup, product placement, and alignment with merchandising guidelines in a live retail environment.
Positioned the display in a high-traffic area to maximize exposure while maintaining a clean, organized, ready-to-shop presentation. Final checks ensured consistency, alignment, and execution quality.
Skills: Retail Merchandising, Visual Merchandising, In-Store Displays, Brand Compliance, Store Execution
#RetailMerchandising #VisualMerchandising #InStoreDisplays #BrandExecution #RetailExecution #StoreLayout
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Retail merchandising audit & layout optimization
#retail #merchandising #storelayout
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Designed clean planograms for a trading card store to improve visibility and product flow. #planogram #retail #merchandising
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Redesigned a UK convenience store layout to improve flow, category clarity, and visibility. #retail #storelayout #merchandising
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In-Store Display Compliance Audit (Target)
#retailaudit #merchandising #compliance
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