Christian Dibuono

One of the biggest mistakes I see in retail is assuming poor sales automatically mean you need new products.

Often, the problem is execution.

I’ve seen stores where top-selling products were hidden, high-margin items were separated from complementary products, and shelves were...

Most retail stores don’t have a traffic problem.

They have a visibility problem.

I’ve worked with retailers on store layouts, planograms, merchandising audits, and product placement strategies, and one thing is consistently true:

If customers don’t see it, they won’t buy it.

Simple...

Recently completed a mini retail design project focused on redesigning a shelf talker to make it brighter, cleaner, and more attention-grabbing for customers shopping in-store.

Shelf talkers may seem small, but they still play a major role in modern retail. In crowded aisles,...

Retail Merchandising Case Study

A cosmetics retailer was struggling with overcrowded shelves, inconsistent visibility, and poor product flow.

I reorganized the layout using: • Visibility-based product placement • Simplified shelf hierarchy • Traffic flow optimization •...