Christian Dibuono

Most retail stores don’t have a traffic problem.

They have a visibility problem.

I’ve worked with retailers on store layouts, planograms, merchandising audits, and product placement strategies, and one thing is consistently true:

If customers don’t see it, they won’t buy it.

Simple...

Recently completed a mini retail design project focused on redesigning a shelf talker to make it brighter, cleaner, and more attention-grabbing for customers shopping in-store.

Shelf talkers may seem small, but they still play a major role in modern retail. In crowded aisles,...

Retail Merchandising Case Study

A cosmetics retailer was struggling with overcrowded shelves, inconsistent visibility, and poor product flow.

I reorganized the layout using: • Visibility-based product placement • Simplified shelf hierarchy • Traffic flow optimization •...

The biggest mistake I see in cosmetics retail isn’t the product selection.

It’s trying to fit 900+ SKUs into a store without thinking about customer behavior first.

Recently, I worked on a cosmetics store merchandising project where the challenge wasn’t “adding more product.” The...