Christian Dibuono

The 5-Second Rule of Retail Shelves

When shoppers walk down an aisle, they don’t analyze the shelf.

They scan it.

Within about five seconds, they decide whether a shelf is easy to understand or not. If it feels confusing or cluttered, they move on.

Strong retail shelves guide the...

Most retail businesses think they understand how customers move through their store.

They usually don’t.

Layouts are often designed around what fits, what looks good, or what buyers want to push — not behavior.

Customers don’t walk in straight lines. They don’t scan every...

Retailers often rely on guesswork when designing store layouts, even though customer movement and product visibility play a major role in sales performance.

I built RetailFlow, an interactive store layout simulator that allows retailers to reposition fixtures, simulate shopper...

Grocery Store Website Concept — Retail-Driven Optimization

This concept applies retail merchandising strategy to grocery e-commerce. The homepage prioritizes high-velocity categories, weekly deals, and repeat-purchase products using clear hierarchy and structured layout.

The goal...