Christian Dibuono
Retail Website Builder for Shopify & Retail Brands
New to Contra
Christian is ready for their next project!
Retail Merchandising Case Study
A cosmetics retailer was struggling with overcrowded shelves, inconsistent visibility, and poor product flow.
I reorganized the layout using:
• Visibility-based product placement
• Simplified shelf hierarchy
• Traffic flow optimization
•...
The biggest mistake I see in cosmetics retail isn’t the product selection.
It’s trying to fit 900+ SKUs into a store without thinking about customer behavior first.
Recently, I worked on a cosmetics store merchandising project where the challenge wasn’t “adding more product.” The...
The 5-Second Rule of Retail Shelves
When shoppers walk down an aisle, they don’t analyze the shelf.
They scan it.
Within about five seconds, they decide whether a shelf is easy to understand or not. If it feels confusing or cluttered, they move on.
Strong retail shelves guide the...
Most retail businesses think they understand how customers move through their store.
They usually don’t.
Layouts are often designed around what fits, what looks good, or what buyers want to push — not behavior.
Customers don’t walk in straight lines.
They don’t scan every...
Retailers often rely on guesswork when designing store layouts, even though customer movement and product visibility play a major role in sales performance.
I built RetailFlow, an interactive store layout simulator that allows retailers to reposition fixtures, simulate shopper...