Christian Dibuono
Retail Layout & Merchandising Consultant
New to Contra
Christian is ready for their next project!
This week I completed a 3D concept shelf display for a professional hand-tool assortment.
The focus wasn’t aesthetics alone — it was designing a display that works in a real retail environment.
Key considerations in the concept:
Clear product visibility across SKUs
Logical grouping to reduce shopper friction
Hand-reach zones for higher-consideration tools
Efficient use of space without overcrowding
Concept work like this helps retailers and brands think through shelf execution before anything is built or rolled out.
Happy to share how I approach shelf and display concepts like this.
#RetailDesign
#VisualMerchandising
#Planograms
#3DConcept
#RetailExecution
1
20
159
Deep in a small retail layout project this week and it’s a good reminder:
Most shelves are designed for when everything is stocked and aligned.
But real stores deal with gaps, mismatched packaging, and constant change.
I’ve been focusing this layout on staying clean and readable even when inventory isn’t perfect.
If a shelf only looks good on day one, it’s not doing its job.
#RetailDesign #VisualMerchandising #PlanogramDesign
21
184
Retail Planogram Design Focused on Store-Level Execution
Most retail strategies fail at the last step: execution.
This project shows how I translate product assortments into clear, shelf-ready planograms that teams can actually follow on the floor.
What I delivered:
Image-based (photogenic) planograms recreated from real fixtures
Shelf-by-shelf product placement with realistic spacing
Left-to-right product order and facings for clarity
Supporting product lists to remove interpretation at store level
The goal isn’t just a clean visual — it’s reducing execution gaps, misplacement, and rework during resets.
This approach works especially well for:
Specialty retail
Gift & lifestyle stores
Convenience and small-format shops
Pop-ups and seasonal resets
If execution matters, clarity matters.
17
120
Sony PlayStation In-Store Display Installation
Executed a Sony PlayStation in-store display installation with a focus on brand compliance, visual standards, and shopper visibility. Completed accurate fixture setup, product placement, and alignment with merchandising guidelines in a live retail environment.
Positioned the display in a high-traffic area to maximize exposure while maintaining a clean, organized, ready-to-shop presentation. Final checks ensured consistency, alignment, and execution quality.
Skills: Retail Merchandising, Visual Merchandising, In-Store Displays, Brand Compliance, Store Execution
#RetailMerchandising #VisualMerchandising #InStoreDisplays #BrandExecution #RetailExecution #StoreLayout
0
57
Retail merchandising audit & layout optimization
#retail #merchandising #storelayout
0
52
Designed clean planograms for a trading card store to improve visibility and product flow. #planogram #retail #merchandising
0
48
Redesigned a UK convenience store layout to improve flow, category clarity, and visibility. #retail #storelayout #merchandising
0
51
In-Store Display Compliance Audit (Target)
#retailaudit #merchandising #compliance
0
41