Christian Dibuono
Retail Website Builder for Shopify & Retail Brands
Ready for work
Christian is ready for their next project!
Global FMCG Merchandising Guidelines & Retail Standards
Developed a comprehensive merchandising guideline for a global consumer goods company, creating a strategic presentation that standardized merchandising best practices across multiple Southeast Asian markets.
The project involved analyzing retail performance data, developing category management strategies, and creating merchandising standards to improve shelf organization, product visibility, and execution consistency. Deliverables included shelf-flow recommendations, product facing strategies, merchandising principles, execution checklists, and planogram best practices designed to support retail teams across multiple countries.
Due to client confidentiality, proprietary data and deliverables are not publicly displayed.
Skills: Retail Merchandising • Category Management • Planograms • Visual Merchandising • Retail Analytics • Shelf Strategy • Consumer Goods • Presentation Design • PowerPoint • Excel • Project Management
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Retail Wine Promotion Aisle Blade Design
Designed a custom retail aisle blade display for a liquor market to promote a volume-discount wine offer and increase visibility within the wine department.
The objective was to create a sign that shoppers could understand in seconds while maintaining strong brand consistency. The design uses a clear visual hierarchy, high-contrast typography, and wine-themed graphics to draw attention to the promotion and encourage larger basket purchases.
Project Highlights:
• Retail promotional signage design
• Visual merchandising principles
• Brand integration and consistency
• Print-ready production file
• Customer-focused visual hierarchy
• In-store marketing optimization
Challenge: Create a professional, eye-catching display that clearly communicates the promotion while fitting the store’s branding.
Solution: Developed a vertically formatted aisle blade featuring the offer as the primary focal point, supported by strong typography and simple messaging to maximize shopper engagement.
Tools Used: Canva, PDF Export, Retail Merchandising Best Practices
Skills: Retail Merchandising • Visual Merchandising • Retail Marketing • Store Operations • Signage Design • Shopper Marketing • Retail Consulting • Promotional Displays
Outcome: Delivered a print-ready retail display designed to improve promotion visibility and support increased multi-bottle wine purchases.
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Recently completed a mini retail design project focused on redesigning a shelf talker to make it brighter, cleaner, and more attention-grabbing for customers shopping in-store.
Shelf talkers may seem small, but they still play a major role in modern retail. In crowded aisles, customers make fast decisions, and strong visual cues can help products stand out, communicate value quickly, and improve engagement at the point of purchase.
Projects like this are a reminder that even small merchandising improvements can influence customer behavior and strengthen the overall shopping experience.
I work on:
• Retail merchandising strategy
• Shelf visibility & product presentation
• Store layout optimization
• Customer flow analysis
• Retail execution support
Always open to connecting with brands, retailers, and businesses looking to improve in-store experience and merchandising execution.
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Retail Merchandising Case Study
A cosmetics retailer was struggling with overcrowded shelves, inconsistent visibility, and poor product flow.
I reorganized the layout using:
• Visibility-based product placement
• Simplified shelf hierarchy
• Traffic flow optimization
• Strategic SKU prioritization
The goal wasn’t adding more inventory.
It was making products easier to discover and shop.
Result:
A cleaner customer experience, stronger product visibility, and a more conversion-focused layout strategy.
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