Learn the differences between a TikTok business account and a personal account. Also, discover their pros and cons and tips for using TikTok business accounts.
TikTok, the digital powerhouse, has seamlessly integrated into today's digital culture, offering an unparalleled stage for creative storytelling and audience engagement. Yet, as brands and individuals flock to capitalize on its reach, a foundational decision awaits: the selection between TikTok’s business and personal accounts, as each offers distinct features, bringing unique advantages and challenges to the forefront.
In this guide, we’ll discuss the two account types, helping you harness TikTok's potential in alignment with your objectives. We'll also provide actionable steps and expert strategies to ensure your journey on this platform resonates and thrives.
What is a TikTok business account? 🧐
A TikTok business account is a public profile that allows users to access more TikTok marketing tools and features, as well as analytics, to build a more comprehensive TikTok marketing strategy. It’s ideal for brands, businesses, or anyone whose main goal on TikTok is to promote their business (or their products and services). If you're a brand aiming for a more structured online presence, seeking analytics on content performance, or looking to run ads, a TikTok business account could be your go-to choice.
Pros and cons of business accounts 🎭
Deciding to transition to or maintain a business account on TikTok requires weighing in a few advantages and disadvantages against your brand's specific goals and needs on the platform. Let's take a look at both:
- In-depth analytics: The platform offers business accounts comprehensive insights into content performance, follower demographics, and engagement metrics to refine their content strategies.
- Promotion feature: Business accounts can leverage TikTok's ad tools to boost content visibility and attract more followers, boosting view count.
- TikTok’s advertising tools: Business account holders can create advertising campaigns to reach targeted audiences and gain access to features such as Spark ads.
- The TikTok Shop feature: Business accounts can connect their Shopify store to sell products directly on TikTok. They can also livestream to promote products.
- TikTok Business Center: Business accounts can start and manage creator collaborations via the Business Center to grow their brand influence.
- No direct monetization: Business accounts can't directly earn from TikTok's Creator Fund, which is available for eligible personal accounts.
- Limited music library: Business accounts typically don’t have access to all songs on the platform and can use only commercial songs (pre-cleared for commercial use), limiting their access to trending songs.
- Potential for higher scrutiny: As a recognized brand or business, there's a potential for closer scrutiny by audiences and competitors, necessitating consistent, high-quality content.
- Reduced organic feel: The professional nature of business accounts might seem less organic or personal to some users, potentially impacting the authentic feel that many TikTok users appreciate.
What is a TikTok creator account? 🔍
A TikTok creator account, often referred to as a personal account, is tailored for individual users and content creators who aim to share their creativity, connect with followers, and potentially grow their audience to significant numbers. This account type is best suited for individuals looking to organically grow on the platform, those keen on a more personal touch to their content, or creators seeking to potentially earn from TikTok's Creator Fund.
Pros and cons of personal accounts 🌟
While the creator account offers numerous advantages for individual content creators, it's essential to evaluate whether its features align with your goals on TikTok, especially if you're considering brand partnerships or extensive monetization strategies. Here are a few benefits and drawbacks of TikTok personal accounts:
- Full music library access: Creator accounts gain access to TikTok’s large music library, including both trending and copyrighted sounds, increasing their reach potential.
- Personalized analytics: Personal accounts get to access insights related to content performance and follower growth, helping them tailor their content strategies.
- Flexible content strategy: Without brand pressures, creators can experiment with diverse content types, trends, and spontaneous posts.
- Organic engagement: Personal accounts can foster a genuine connection with followers, cultivating a more intimate community feel.
- Limited business features: Creator accounts lack advanced business tools, such as in-depth analytics, e-commerce integrations, and direct ad campaign management.
- Less professional perception: Brands or businesses using a personal account might be perceived as less professional or official by potential partners or customers.
- Ad restrictions: Personal accounts have limitations on direct advertising or promotional content, potentially impacting monetization efforts.
- Potential overwhelm: As the audience grows, managing engagements, comments, and messages can become overwhelming for creators.
TikTok business vs. personal accounts: Which is better? 🥳
The choice between TikTok’s business and personal accounts often boils down to your primary objectives on the platform. Both account types come with their own set of features and limitations, and understanding them can guide you to an informed decision.
For example, if you’re an established business looking to grow your brand on the platform, you’ll likely find the business account tailor-made with tons of features. You can best use TikTok’s dedicated business center, marketing tools, metrics, and commercial sounds.
On the other hand, if you're a budding solopreneur, an Independent whose client is just starting, or an individual stepping into the TikTok world, jumping directly into a business account might not be your best move. You could start with a personal account, especially before your business is certified. This would ensure access to TikTok's diverse creator tools, monetization avenues, and dueting. You could even leverage brand partnerships with a personal account. This unlocks access to the TikTok Creator Marketplace (part of the Creator Next program), supporting connections between creators and brands for collaborative campaigns.
How to switch to a business account on TikTok 📱
As your goals on TikTok evolve, you might find the features of a business account more aligned with your objectives, especially if analytics and promotions are in your sights. Switching from a creator to a business account is a straightforward process. Here's how to create a TikTok business account and make the switch:
- Open the TikTok app, and head to your profile.
- Tap the three dots (or the hamburger icon) at the top right corner to open the "Settings and Privacy" menu.
- Scroll to the "Account" section, and select "Switch to Pro Account." You'll then be prompted to choose between a Creator or a Business account.
- Tap "Business," and follow the on-screen prompts, providing any necessary business information as required.
How to switch to a creator account on TikTok 📲
Pivoting your TikTok presence might sometimes necessitate a switch from a business-oriented approach to a more personal, creator-focused one. However, note that TikTok doesn't advocate for frequent toggling between account types, as consistent shifts might disrupt the platform experience. If you're set on transitioning to a creator account, here's how to do it:
- Start the TikTok app, and navigate to your profile.
- Tap the three dots, and head to "Settings and Privacy."
- In the "Account" subsection, choose "Switch to Pro Account." This will present a choice between a Creator or Business account.
- Select "Creator," and simply follow any on-screen instructions to complete the transition.
How to use a TikTok business account: 4 practical tips 🔥
Maintaining a TikTok business account requires more than just posting content –– it demands a strategic approach to leverage its unique tools and reach your target audience effectively. So if you're eager to optimize your business account for maximum impact, here are four essential tips to guide your journey:
1. Consider TikTok's ad platform 📢
Increase your reach beyond organic traffic by using TikTok Business Manager/TikTok ads by running a targeted ad campaign and using advertising tools.
2. Engage with trends 🤩
Monitor trending hashtags, sounds, and challenges. It's beneficial to hop on trends to garner views but ensure your content aligns with your brand voice and message.
3. Design a TikTok content strategy 🧑💻
Plan when and what to post, using a content calendar for key dates, like product launches or specific events. Include a strategy for handling comments, collaborating with influencers, and maintaining consistent brand guidelines.
4. Elevate the business profile 🤠
Pick a standout profile image using the company logo or a photo of a top-level staff member. Create a bio that succinctly highlights the brand's main strengths. Use emojis to make key points pop.
Master TikTok with Contra 💪
TikTok offers brands and creators immense opportunities to connect, engage, and grow. But as the platform continues its meteoric rise, standing out requires creativity and strategic acumen. If you're a content creator aiming to showcase your TikTok expertise, join Contra for Independents, and promote your content creation services commission-free.
And for businesses seeking to elevate their TikTok game, Contra is your hub to find independent TikTok experts. These professionals can guide your brand, ensuring you achieve your social media aspirations effectively and efficiently.
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