Arushi G

After building local SEO-focused websites for service businesses in 20+ cities, here's the page that surprises everyone with its performance: the "Areas We Serve" page. For a landscaping company, it was a simple page - suburbs and zip codes with a paragraph about each one. It...

Interesting observation about photography and service business websites after having done 130+ of them: Illustration-heavy sites look polished. Photography-heavy sites look real. For most service businesses, real wins. A custom illustration of a plumber fixing a pipe is...

I talk to service business owners every day who want an "Apple-style" website. Clean. Minimal. White. Here's why that's almost always the wrong direction. Apple sells physical products. The product IS the visual. You can see it, evaluate it, desire it. A consulting firm sells...

An IT services client emailed me last month convinced his SEO agency had tanked his rankings. I pulled the numbers - he was still sitting at #1. His clicks had fallen off a cliff because Google's AI Overview now answers the question before anyone reaches his site. I talk to...