Arushi G

The homepage of every service business website should answer 5 questions within the first scroll: What do you do? Who do you do it for? Where do you do it? Why should I trust you? What do I do next? After building 100+ business websites, I can tell you most of them answer...

After writing copy for 150+ business websites, I'm tired of hearing "nobody reads websites anymore." The same people saying that binge 4 hours of Netflix on a Tuesday, scroll Twitter for 45 minutes before bed, and read every Google review before picking a restaurant. People...

"I'm fine" I think is the least reliable sentence in any language. The client who says it right before going quiet for two weeks, the teammate who says it with a tight little smile, me on the days I most need someone to ask twice. People will tell you they're fine right up...

The difference between a service business website that gets traffic and one that gets clients: the one that gets clients has an OPINION. It says "we only work with companies doing $1M+ in revenue" instead of "we work with businesses of all sizes." It says "we specialise in...