Arushi G

Before and after for a roofing contractor. 22 years in business. 300+ five-star reviews. Every certification you can think of. The old design had all of this - just scattered everywhere. New site calms it down. One clear message. One face. One thing to do next.

As someone who builds 10-12 full websites per quarter for service business owners, I can tell you something no one talks about.

Your website has two jobs. And most only think about one.

Job 1: Convert strangers into leads.

Everyone focuses here. Traffic. SEO. Ads. Conversion rates.

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After 100+ website design and development projects, I can tell you exactly why most of them take 4–6 months: It's not design. It's not the development. It's the 11 days between each round of feedback where nothing happens. We tracked this internally across multiple projects....

After 100+ service business websites, the single biggest difference between sites that generate enquiries and sites that just sit there isn't the design or the copy. It's the order in which things appear on the homepage. The sites that convert almost always follow the same...