Rewrote one client's services page 11 times before we launched it. Eleven drafts. Even the founder thought we were overthinking it. Then I showed him what his competitors' services pages looked like. Every single one said the same thing - "comprehensive solutions," "tailored approach," "client-centric methodology." His page now opens with: "We set up payroll, benefits, and HR compliance for tech companies with 20–200 employees. Most clients are fully onboarded within 2 weeks." That took 11 drafts to get to. Because the obvious, specific version is always the hardest one to write.