Rewrote one client's services page 11 times before we launched it. Eleven drafts. Even the

Rewrote one client's services page 11 times before we launched it. Eleven drafts. Even theRewrote one client's services page 11 times before we launched it. Eleven drafts. Even the

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Arushi G

• Jul 8

Rewrote one client's services page 11 times before we launched it. Eleven drafts. Even the founder thought we were overthinking it. Then I showed him what his competitors' services pages looked like. Every single one said the same thing - "comprehensive solutions," "tailored approach," "client-centric methodology." His page now opens with: "We set up payroll, benefits, and HR compliance for tech companies with 20–200 employees. Most clients are fully onboarded within 2 weeks." That took 11 drafts to get to. Because the obvious, specific version is always the hardest one to write.

Chhavi Malik

pro

• Sep 15

I gave ChatGPT the worst café branding brief imaginable. Just a bunch of rough sketches and a very loose idea.

Then I asked it to turn the whole thing into a real-life café brand.

And somehow, in under 30 seconds, it managed to keep the little details I liked while turning them into something that actually felt cohesive.

Now I’m wondering how far you can push a terrible brief before it stops being terrible.

ChatGPT ChainGPT branding

Rohan Ahmed

pro

• Sep 15

The jump from loose sketches to a cohesive café world is so satisfying—those little cup and bag marks carry through beautifully. I especially like how the roughness survived the polish instead of getting flattened.

Serhii Yurkovskyi

pro

• Sep 15

A client shouldn’t have to learn Webflow just to publish their next case study.

On a recent build, I spent a lot of time on the CMS: setting up reusable blocks and the logic that lets the team update content without rebuilding pages.

The tricky part is deciding how much control to give them. Too little, and every update becomes a request. Too much, and they’re suddenly responsible for the layout.

I want them to open the CMS, know what to do, and get on with their day. There’s a fair amount of work behind making that feel simple.