The homepage of every service business website should answer 5 questions within the first scroll:...The homepage of every service business website should answer 5 questions within the first scroll:...
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The homepage of every service business website should answer 5 questions within the first scroll: What do you do? Who do you do it for? Where do you do it? Why should I trust you? What do I do next? After building 100+ business websites, I can tell you most of them answer maybe 2 of these above the fold. The other 3 are buried on inner pages the visitor never reaches. Pull up your site on your phone right now. Scroll once. Count how many of those 5 questions your homepage actually answers.
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The network for creativity
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