A founder told me last month: "I can't justify spending $20K on a website whenA founder told me last month: "I can't justify spending $20K on a website when
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A founder told me last month: "I can't justify spending $20K on a website when I don't know the ROI." I asked her how many deals she'd closed in the last year. 34. Average deal size: $8K Every one of those prospects visited the website before signing. The website didn't close those deals alone. But it was in the room for every single one. The ROI of a website is not really a campaign metric. It's the cost of not having one that works when everything else in your business depends on it.
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