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The difference between a service business website that gets traffic and one that gets clients: the one that gets clients has an OPINION.
It says "we only work with companies doing $1M+ in revenue" instead of "we work with businesses of all sizes."
It says "we specialise in kitchen and bathroom remodels" instead of "we handle all types of renovations."
Having an opinion ALSO means some people will leave. Good.
The ones who stay convert at 3x the rate because they feel like the site was built for them.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Happy Monday!
A business can be doing great work behind the scenes and still struggle to communicate its value online.
Think about it.
You may have an excellent service.
You may deliver real results for your clients.
You may even get referrals from satisfied customers.
But when someone hears about your business and visits your website, can they see why you're worth considering?
Can they understand the value you offer without speaking to you first?
Can they find the information they need to feel confident about taking the next step?
Your website is an opportunity to communicate your business's value, even when you're busy doing the actual work.
It shouldn't just tell people that your business exists.
It should help them understand why your business matters.
As we begin a new week, take a moment to look at your website from the perspective of someone who has never worked with you before.
Does it communicate the value you bring, or does it leave visitors to figure it out themselves?
What is the one thing you want a potential customer to understand about your business within the first few seconds of visiting your website?
I am Michael Adetayo, a Kajabi Expert and course creator who helps startups, organizations, and service-based businesses build and strengthen their online presence through website design, redesign, development, and optimization.
I create clear, responsive, and user-friendly websites that communicate what a business does, build credibility, improve the user experience, and guide visitors to take action. My goal is to help businesses turn their websites into valuable tools that support growth.
Unpopular Opinion: A Website Doesn't Need to Be Fancy to Be Good.
I've seen websites with beautiful animations, expensive designs, and lots of effects that still fail to deliver a good user experience.
Sometimes, a simple design, fast loading speed, and clear messaging can do much more.
As developers and designers, we should focus on solving problems, not just adding effects.
💬 Let's discuss:
What's one thing you think most websites get completely wrong?
I'd love to hear your thoughts
#WebDevelopment #WebDesign #Freelancing
like the simple over fancy take, the campervan site is clean. do your clients usually come with a redesign in mind or do you have to show them whats wrong fir
More traffic is useful—but what happens after the click?
Here’s a simple website check:
• Is the service clear?
• Can visitors see who it’s for?
• Is the next step easy to find?
• Does the contact process work on mobile?
For a service business, an enquiry button deserves as much attention as a keyword.
When reviewing a website, what do you check first: technical SEO, content or the enquiry journey?
#SEO #WebDesign
