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After writing copy for 150+ business websites, I'm tired of hearing "nobody reads websites anymore."
The same people saying that binge 4 hours of Netflix on a Tuesday, scroll Twitter for 45 minutes before bed, and read every Google review before picking a restaurant.
People don't have short attention spans. They have low tolerance for content that doesn't feel relevant to them.
Your best prospects will read every word on your site - if those words are actually about them and not about you.
That's why the first thing we rewrite on every project is the perspective.
From "here's who we are" to "here's what you're dealing with and how we fix it." That single shift changes how long people stay on the page.
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A client shouldn’t have to learn Webflow just to publish their next case study.
On a recent build, I spent a lot of time on the CMS: setting up reusable blocks and the logic that lets the team update content without rebuilding pages.
The tricky part is deciding how much control to give them. Too little, and every update becomes a request. Too much, and they’re suddenly responsible for the layout.
I want them to open the CMS, know what to do, and get on with their day. There’s a fair amount of work behind making that feel simple.
The CMS thinking here is spot on: the best handoff is the one that gives a client confidence without exposing all the complexity underneath.
Your website doesn't need more sections. It needs a better story.
We've seen websites with 15, 20, even 30+ sections that still struggle to explain what the company actually does.
The problem usually isn't missing content.
It's too much content competing for attention.
For a SaaS or AI company, your homepage should guide someone through a simple story:
What problem are you solving?
↓
How does your product solve it?
↓
Why should I believe you?
↓
Why should I choose you?
↓
What's the next step?
Every section should move that story forward.
If it doesn't explain, build trust, remove friction, or drive action, ask:
Does this section actually need to be here?
We've found that removing the right content can sometimes improve a website more than adding another feature, animation, or CTA.
Because visitors don't need to know everything.
They need to understand enough to take the next step.
Better structure. Clearer message. Stronger website.
DesignSense
Spot on framework. How do you push back when a founder wants to add every single feature to the homepage anyway?
𝗜𝗳 𝗬𝗼𝘂𝗿 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗖𝗼𝘂𝗹𝗱 𝗦𝗲𝗻𝗱 𝗬𝗼𝘂 𝗮 𝗩𝗼𝗶𝗰𝗲 𝗡𝗼𝘁𝗲…
It might sound something like this:
“Hey… we need to talk.”
“You keep sending paid traffic to me, but you haven't updated my homepage since 2022.”
“Half the services you offer now aren't even mentioned here.”
“That popup everyone hates? Yeah. Still here.”
“And please stop uploading 7MB images. I'm tired.”
😂
Jokes aside, websites often become the most neglected employee in the business.
They work 24/7.
They meet almost every new prospect.
They answer questions.
They introduce your services.
They represent your brand.
Yet businesses sometimes spend months improving everything except the thing customers see first.
Maybe your website doesn't need another meeting.
Maybe it needs some attention.
If your website could complain about ONE thing, what would it say?
