After writing copy for 150+ business websites, I'm tired of hearing "nobody reads websites anymore." The same people saying that binge 4 hours of Netflix on a Tuesday, scroll Twitter for 45 minutes before bed, and read every Google review before picking a restaurant. People don't have short attention spans. They have low tolerance for content that doesn't feel relevant to them. Your best prospects will read every word on your site - if those words are actually about them and not about you. That's why the first thing we rewrite on every project is the perspective. From "here's who we are" to "here's what you're dealing with and how we fix it." That single shift changes how long people stay on the page.